Beautler.Your beauty butler

Pro Filt'r Soft Matte Longwear Foundation 170 dupes and alternatives Fenty Beauty

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, with full coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade match: TIRTIR Mask Fit AI Filter Cushion 21C COOL IVORY

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
170Change shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
TIRTIR
21C COOL IVORY
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative: Clinique Superpowder Double Face Makeup Foundation Matte Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
170Change shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
Clinique
Matte Ivory
Depth and undertone: Light
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Skin (Skin suitability)
84
Best price
$40Ulta BeautyUlta Beauty
Same price

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    76
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines

    Low confidence· Digital match

    View match
  3. Shade match 82
    $15.13WalmartWalmart$24.87 less (62%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 170 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    200

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 200

    • Close colour
    • Fair · Cool undertone

    $30

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    160C

    Rare Beauty Liquid Touch Brightening Concealer, shade 160C

    • Looks identical
    • Light · Cool · pink undertone

    $24

  2. NARS Radiant Creamy Concealer

    Honey

    NARS Radiant Creamy Concealer, shade Honey

    • Looks identical
    • Light · Cool undertone

    $36

  3. NARS Soft Matte Complete Concealer

    Honey

    NARS Soft Matte Complete Concealer, shade Honey

    • Looks identical
    • Light · Cool undertone

    $36

  4. Dior Forever Skin Correct Full-Coverage Concealer

    3C Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3C Cool

    • Very close colour
    • Light · Cool undertone

    $42

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2C

    • Very close colour
    • Light · Cool undertone

    $38

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Taffy

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Taffy

    • Very close colour
    • Light · Cool · rosy undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

TIRTIR Mask Fit AI Filter Cushion in 21C COOL IVORY, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.

ComparedYour shade170Closest shade match21C COOL IVORYScore
Shade match55% of overall97
Colour95#ecc0a5#eabfa1Looks identicalColour difference 1.3 (0 is identical)
Depth99LightLightSameDepth difference: 0.8
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 21C COOL IVORY.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Clinique Superpowder Double Face Makeup Foundation in Matte Ivory, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.

ComparedYour shade170Closest overall alternativeMatte IvoryScore
Shade match55% of overall91
Colour98#ecc0a5#edc0a3Looks identicalColour difference 0.7 (0 is identical)
Depth100LightLightSameDepth difference: 0.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Superpowder Double Face Makeup Foundation in Matte Ivory.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • No fragrance listed

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate

Where to buy

Closest shade match

TIRTIR Mask Fit AI Filter Cushion 21C COOL IVORY

Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative

Clinique Superpowder Double Face Makeup Foundation Matte Ivory

Best price
$40Ulta BeautyUlta Beauty
Same price

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.