Pro Filt'r Soft Matte Longwear Foundation 170 dupes and alternatives Fenty Beauty
4.4 (23,672)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$28.01 less (70%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Claims a lightweight feel
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
91
Wear & performance
54
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$28.01 less (70%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Claims a lightweight feel
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
91
Wear & performance
54
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 170 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 130 Medium Cool, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.
ComparedYour shade170Closest match130 Medium CoolHow they compareScore
Shade match55% of overall96
Colour60%95#ecc0a5#e6bca0Looks identicalColour difference 1.4 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.4
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$28.01 less (70%)
View at Sephora
