Pro Filt'r Soft Matte Longwear Foundation 170 dupes and alternatives Fenty Beauty
Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Preferences
Avoid an ingredient
SortSort byOverall match
2 of 31 matches
Only showing matches made for sensitive skin, in stick form.
- 8 matches have no formulation listed and are not shown.
- 1 match has no skin type listed and is not shown.
Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 10C Ash
The equivalent shade: scored on colour, depth and undertone only.

170Change shade

- Shade match
- 95out of 100
- Colour
- 93
- Depth
- 94
- Undertone
- 100
Your shade $40 at Sephora
Where to buy 10C Ash
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Closest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Light Tones
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

170Change shade
- Overall match
- 82out of 100
- Shade (Shade match)
- 80
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 76
- Skin (Skin suitability)
- 84
Your shade $40 at Sephora
Where to buy Light Tones
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 170 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

200
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 200
- Close colour
- Fair · Cool undertone
$30
Closest concealers

160C
Rare Beauty Liquid Touch Brightening Concealer, shade 160C
- Looks identical
- Light · Cool · pink undertone
$24
Honey

Honey
3C Cool
Dior Forever Skin Correct Full-Coverage Concealer, shade 3C Cool
- Very close colour
- Light · Cool undertone
$42
2C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2C
- Very close colour
- Light · Cool undertone
$38

Taffy
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Taffy
- Very close colour
- Light · Cool · rosy undertone
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 10C Ash, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 10C Ash.
Same or better
- Very close colour
- Same cool undertone
- Medium rather than full coverage
- Claims a blurring effect
- Claims a lightweight feel
- No fragrance listed
Different
- Natural finish instead of matte
- Does not claim not settling into lines
- Not marketed for oily skin
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Why the closest overall alternative works
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Light Tones, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Light Tones.
Same or better
- $25.41 less
- Same matte finish
- Same full coverage
- Claims a blurring effect
- Both claim long-wearing
- No fragrance listed
- Adds SPF 15
Different
- Does not claim not settling into lines
Not compared
- Colour not compared: swatch data missing
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 10C Ash
Your shade $40 at Sephora
Closest overall alternative
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Light Tones
Your shade $40 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.