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Pro Filt'r Soft Matte Longwear Foundation 185 dupes and alternatives Fenty Beauty

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

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Fragrance-free7No drying alcohol5Vegan2Cruelty-free2Oil-free0With SPF1Mineral0

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7 of 33

Only showing matches made for sensitive skin, without talc.

  • 4 matches have no skin type listed and are not shown.

Closest shade match: Revolution Beauty Superdewy Cushion Foundation Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
185Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Revolution Beauty
Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$9.80Ulta BeautyUlta Beauty
$30.20 less (76%)

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: LORAC PRO Soft Focus Longwear Foundation 06

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
185Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
The match
LORAC
06
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$2 less (5%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Super Stay Lumi-Matte Foundation

    128
    Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$24.01 less (60%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    76
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    125 Light Warm
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Cushion Foundation

    130 Warm
    Shade match 88
    $19.99Ulta BeautyUlta Beauty(product price)$20.01 less (50%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #7 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    10 Light Warm
    Shade match 88
    $38SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 185 (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    190

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 190

    • Close colour
    • Fair · Warm undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Looks identical
    • Fair · Neutral undertone

    $22

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Coconut Flakes 2.7 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Coconut Flakes 2.7 Neutral

    • Very close colour
    • Light · Neutral undertone

    $31

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    210N

    Rare Beauty Liquid Touch Brightening Concealer, shade 210N

    • Very close colour
    • Light · Neutral undertone

    $24

    SephoraView at Sephora
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1Y18

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1Y18

    • Looks identical
    • Fair · Warm · golden undertone

    $35

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Looks identical
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Looks identical
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Superdewy Cushion Foundation in Light Neutral, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 185. Every attribute compared, with its share of the score.

ComparedYour shade185Closest shade matchLight NeutralScore
Shade match55% of overall97
Colour96#f0c497#ebc096Looks identicalColour difference 1.3 (0 is identical)
Depth97FairLightCloseDepth difference: 2.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared29
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 71/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superdewy Cushion Foundation in Light Neutral.

Same or better

  • $30.20 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

LORAC PRO Soft Focus Longwear Foundation in 06, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 185. Every attribute compared, with its share of the score.

ComparedYour shade185Closest overall alternative06Score
Shade match55% of overall88
Colour95#f0c497#f0c092Looks identicalColour difference 1.3 (0 is identical)
Depth98FairLightCloseDepth difference: 1.5
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LORAC PRO Soft Focus Longwear Foundation in 06.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone
  • Does not claim not settling into lines

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Revolution Beauty Superdewy Cushion Foundation Light Neutral

Best price
$9.80Ulta BeautyUlta Beauty
$30.20 less (76%)

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

LORAC PRO Soft Focus Longwear Foundation 06

Match price
$38Ulta BeautyUlta Beauty
$2 less (5%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.