Beautler.Your beauty butler

Pro Filt'r Soft Matte Longwear Foundation 200 dupes and alternatives Fenty Beauty

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in stick form, without talc.

  • 6 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Palladio Beauty Build + Blend Foundation Stick Natural Ivory

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
200Change shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
Palladio Beauty
Natural Ivory
Depth and undertone: Light
Finish and coverage: Medium coverage
Overall match
78out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
64
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Shade match
90out of 100
Colour
97
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$14.99Ulta BeautyUlta Beauty
$25.01 less (63%)

Your shade $40 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Essence

    Foundation Stick

    120
    Shade match 78
    $6.99Ulta BeautyUlta Beauty(product price)$33.01 less (83%)

    Matches: Near-identical swatch colourSame matte finishNo fragrance listed

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light with warm yellow undertones

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $46SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light skin with neutral/peachy undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 200 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    200

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 200

    • Slight colour difference
    • Fair · Cool undertone

    $30

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Looks identical
    • Light · Cool · rosy undertone

    $8

  2. NARS Radiant Creamy Concealer

    Honey

    NARS Radiant Creamy Concealer, shade Honey

    • Very close colour
    • Light · Cool undertone

    $36

  3. NARS Soft Matte Complete Concealer

    Honey

    NARS Soft Matte Complete Concealer, shade Honey

    • Very close colour
    • Light · Cool undertone

    $36

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Very close colour
    • Light · Cool · rosy undertone

    $39

  5. Rare Beauty Liquid Touch Brightening Concealer

    220C

    Rare Beauty Liquid Touch Brightening Concealer, shade 220C

    • Very close colour
    • Light · Cool undertone

    $24

  6. Tarte Shape Tape Full Coverage Matte Concealer

    29N light-medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 29N light-medium

    • Very close colour
    • Light · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Palladio Beauty Build + Blend Foundation Stick in Natural Ivory, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 200. Every attribute compared, with its share of the score.

ComparedYour shade200Closest matchNatural IvoryScore
Shade match55% of overall90
Colour97#e9bc9b#e7bc99Looks identicalColour difference 1.1 (0 is identical)
Depth100LightLightSameDepth difference: 0.3
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared64
Finishnot comparableMatteNot listedNot comparedFinish not listed for one product
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 78/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Palladio Beauty Build + Blend Foundation Stick in Natural Ivory.

Same or better

  • $25.01 less
  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconehigh silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy Natural Ivory

Best price
$14.99Ulta BeautyUlta Beauty
$25.01 less (63%)

Your shade $40 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.