Pro Filt'r Soft Matte Longwear Foundation 210 dupes and alternatives Fenty Beauty
Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Finish
- Matte0
- Natural1
- Radiant0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive1
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.0
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 32 matches
Only showing matches with medium coverage, in serum form.
- 10 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: L'Oréal Paris Age Perfect Radiant Serum Foundation Sand
The equivalent shade and the most similar foundation overall.

210Change shade
- Overall match
- 80out of 100
- Shade (Shade match)
- 98
- Finish (Finish & visual result)
- 67
- Wear (Wear & performance)
- 59
- Skin (Skin suitability)
- 0
- Shade match
- 98out of 100
- Colour
- 97
- Depth
- 98
- Undertone
- 100
Your shade $40 at Sephora
Where to buy Sand
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 210 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

220
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 220
- Slight colour difference
- Fair · Warm undertone
$30
Closest concealers

NC17.5
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5
- Very close colour
- Light · Neutral · neutral golden undertone
$30

5
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5
- Looks identical
- Light medium · Neutral undertone
$42
3N Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 3N Neutral
- Very close colour
- Light medium · Neutral undertone
$42
Drift 3.8
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8
- Very close colour
- Light medium · Warm · peach undertone
$39
365 Cashew
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 365 Cashew
- Looks identical
- Light medium
$15.99

25.0 Medium Natural
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural
- Very close colour
- Light medium · Neutral undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris Age Perfect Radiant Serum Foundation in Sand, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 210. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L'Oréal Paris Age Perfect Radiant Serum Foundation in Sand.
Same or better
- $25.03 less
- Near-identical swatch colour
- Same neutral undertone
- Medium rather than full coverage
- Both claim not settling into lines
- Claims a lightweight feel
- No fragrance listed
- Adds SPF 50
Different
- Natural finish instead of matte
- No long-wear claim
- Not marketed for normal/combination/oily skin
- Contains alcohol denat.
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Where to buy Sand
Your shade $40 at Sephora
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.