Pro Filt'r Soft Matte Longwear Foundation 230 dupes and alternatives Fenty Beauty
Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: Well People Supernatural Complexion Stick 16 Light Neutral
The equivalent shade and the most similar foundation overall.
230Change shade
- Overall match
- 77out of 100
- Shade (Shade match)
- 99
- Finish (Finish & visual result)
- 49
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 84
- Shade match
- 99out of 100
- Colour
- 99
- Depth
- 99
- Undertone
- 100
Ulta BeautyYour shade $40 at Sephora
Where to buy 16 Light Neutral
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 230 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
250
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 250
- Close colour
- Light · Warm · peach undertone
$30
View at SephoraClosest concealers
Medium 3N
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N
- Very close colour
- Light medium · Neutral undertone
$31
6.5 Medium
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium
- Very close colour
- Light medium · Neutral undertone
$36
25.0 Medium Natural
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural
- Very close colour
- Light medium · Neutral undertone
$30
5.5 Medium
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium
- Looks identical
- Light medium · Neutral · neutral golden undertone
$36
Medium Sand
e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand
- Very close colour
- Light · Neutral undertone
$8
290N
Rare Beauty Liquid Touch Brightening Concealer, shade 290N
- Very close colour
- Light medium · Neutral · neutral golden undertone
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Well People Supernatural Complexion Stick in 16 Light Neutral, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 230. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Well People Supernatural Complexion Stick in 16 Light Neutral.
Same or better
- $21.80 less
- Near-identical swatch colour
- Same neutral undertone
- Claims a lightweight feel
- No fragrance listed
Different
- Natural finish instead of matte
- Light rather than full coverage
- No long-wear claim
- Does not claim not settling into lines
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Where to buy 16 Light Neutral
Ulta BeautyYour shade $40 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.