Pro Filt'r Soft Matte Longwear Foundation 230 dupes and alternatives Fenty Beauty
4.4 (23,672)·Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$13.99Ulta Beauty(product price)$26.01 less (65%)4.3 (33,167)
Matches: Near-identical swatch colour· Claims a skin-like finish· No fragrance listed
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
90
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 230 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Super-Blendable Foundation in N4 Neutral Light Medium, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 230. Every attribute compared, with its share of the score.
ComparedYour shade230Closest shade matchN4 Neutral Light MediumHow they compareScore
Shade match55% of overall97
Colour60%95#dfae8d#dfaa87Looks identicalColour difference 1.3 (0 is identical)
Overall match 79/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 180 Medium Cool, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 230. Every attribute compared, with its share of the score.
ComparedYour shade230Closest overall alternative180 Medium CoolHow they compareScore
Shade match55% of overall88
Colour60%94#dfae8d#e3ac87Very close colourColour difference 1.6 (0 is identical)
Overall match 82/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$24 less (60%)
View at Sephora
