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Pro Filt'r Soft Matte Longwear Foundation 260 dupes and alternatives Fenty Beauty

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol9Vegan4Cruelty-free4Oil-free3With SPF3Mineral3

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Only showing matches in liquid form, without talc.

  • 9 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 64 Butterscotch

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
260Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Clinique
WN 64 Butterscotch
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Shade match
95out of 100
Colour
99
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $9 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 62 Porcelain Beige
    Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Tarte

    Face Tape Full Coverage Foundation

    35N Medium Neutral
    Shade match 88
    $42SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Face Tape Full Coverage Foundation

    36S Medium-Tan Sand
    Shade match 88
    $42Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Face Tape Full Coverage Foundation

    35H Medium Honey
    Shade match 87
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Natural Matte Longwear Foundation

    BARCELONA
    Shade match 88
    $55SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Retailer shade note: M3.75 - Medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  6. #7 · NARS

    Natural Matte Longwear Foundation

    VALENCIA
    Shade match 88
    $55SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  7. #8 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    355N
    Shade match 91
    $53SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  8. #9 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    2W1 Dawn
    Shade match 91
    $55Ulta BeautyUlta BeautyCosts $15 more

    Matches: Near-identical swatch colourSame full coverageNo fragrance listed

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. #10 · L.A. Girl

    Pro Coverage Liquid Foundation

    Fair
    Shade match 90
    $10Ulta BeautyUlta Beauty$30 less (75%)

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Radiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    53
    Wear & performance
    76
    Skin suitability
    90

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #11 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    13M
    Shade match 93
    $47SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: medium tan with neutral-warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 260 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    250

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 250

    • Close colour
    • Light · Warm · peach undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Looks identical
    • Light medium · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Clinique Even Better All-Over Concealer + Eraser

    CN 74 Beige

    Clinique Even Better All-Over Concealer + Eraser, shade CN 74 Beige

    • Very close colour
    • Light medium · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 64 Butterscotch, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 260. Every attribute compared, with its share of the score.

ComparedYour shade260Closest matchWN 64 ButterscotchScore
Shade match55% of overall95
Colour99#dfaa80#dea980Looks identicalColour difference 0.4 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 64 Butterscotch.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims colour stability
  • No fragrance listed
  • Adds SPF 25

Different

  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy WN 64 Butterscotch

Match price
$49Ulta BeautyUlta Beauty
Costs $9 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.