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Pro Filt'r Soft Matte Longwear Foundation 280 dupes and alternatives Fenty Beauty

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free6No drying alcohol3Vegan2Cruelty-free3Oil-free2With SPF2Mineral0

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Only showing matches made for sensitive skin, with full coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 12M

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
280Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Lawless
12M
Depth and undertone: Light medium · Neutral · neutral pink
Finish and coverage: Natural · Full coverage
Shade match
93out of 100
Colour
95
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $7 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Peru - Light 1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
280Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
Peru - Light 1
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$20Ulta BeautyUlta Beauty
$20 less (50%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · CoverGirl

    Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Soft Honey
    Shade match 88
    $15.13WalmartWalmart$24.87 less (62%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    76
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  3. #5 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    345N
    Shade match 89
    $53SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    310N
    Shade match 88
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  5. #7 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Shade match 89
    $42Ulta BeautyUlta BeautyCosts $2 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 280 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    360

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 360

    • Close colour
    • Medium light · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium 3N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Rare Beauty Liquid Touch Brightening Concealer

    270N

    Rare Beauty Liquid Touch Brightening Concealer, shade 270N

    • Very close colour
    • Light · Neutral undertone

    $24

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Beige

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Very close colour
    • Light medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8 Medium-Tan

    • Very close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 12M, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 280. Every attribute compared, with its share of the score.

ComparedYour shade280Closest shade match12MScore
Shade match55% of overall93
Colour95#e6b189#e1b18dLooks identicalColour difference 1.4 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone85NeutralNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyCombination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 78/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 12M.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Peru - Light 1, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 280. Every attribute compared, with its share of the score.

ComparedYour shade280Closest overall alternativePeru - Light 1Score
Shade match55% of overall92
Colour94#e6b189#e6b691Very close colourColour difference 1.7 (0 is identical)
Depth97Light mediumLightCloseDepth difference: 1.9
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Peru - Light 1.

Same or better

  • $20 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeNo ingredient list
FragranceListed (fragrance)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 12M

Best price
$47SephoraSephora
Costs $7 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Peru - Light 1

Match price
$20Ulta BeautyUlta Beauty
$20 less (50%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.