Pro Filt'r Soft Matte Longwear Foundation 290 dupes and alternatives Fenty Beauty
Light medium · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Medium 14
The equivalent shade and the most similar foundation overall.

290Change shade
- Overall match
- 79out of 100
- Shade (Shade match)
- 94
- Finish (Finish & visual result)
- 62
- Wear (Wear & performance)
- 59
- Skin (Skin suitability)
- 56
- Shade match
- 94out of 100
- Colour
- 98
- Depth
- 98
- Undertone
- 80
Your shade $40 at Sephora
Where to buy Golden Medium 14
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 290 (Light medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

310
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 310
- Close colour
- Light · Warm · yellow undertone
$30
Closest concealers
3W
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W
- Looks identical
- Light medium · Warm undertone
$38

Medium 3
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3
- Looks identical
- Light medium · Warm · golden undertone
$22

Granola 4.5 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Granola 4.5 Golden
- Looks identical
- Light medium · Warm · golden undertone
$31

2Y20
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y20
- Very close colour
- Light medium · Warm · golden undertone
$35

260N
Rare Beauty Liquid Touch Brightening Concealer, shade 260N
- Very close colour
- Light medium · Neutral · neutral golden undertone
$24

Tone 06 O
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 06 O
- Close colour
- Light medium · Olive undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Medium 14, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 290. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Medium 14.
Same or better
- $0.50 less
- Near-identical swatch colour
- Medium rather than full coverage
- Claims a blurring effect
- Both claim not settling into lines
- Claims a lightweight feel
- No fragrance listed
- Adds SPF 15
Different
- Warm rather than olive undertone
- Natural finish instead of matte
- No long-wear claim
- Not marketed for oily skin
Ingredients (information only, not scored)
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Where to buy Golden Medium 14
Your shade $40 at Sephora
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.