Pro Filt'r Soft Matte Longwear Foundation 290 dupes and alternatives Fenty Beauty
4.4 (23,672)·Light medium · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim long-wearing· Claims transfer resistance
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
92
Finish & visual result
67
Wear & performance
66
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
$39Ulta Beauty(product price)$1 less (3%)4.3 (6,833)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
68
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
68
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Matches: Very close colour· Both claim long-wearing· Claims transfer resistance
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
67
Wear & performance
66
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim not settling into lines
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
94
Finish & visual result
62
Wear & performance
59
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for oily skin
Matches: Near-identical swatch colour· Claims a blurring effect· Claims a lightweight feel
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
93
Finish & visual result
62
Wear & performance
54
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium with warm golden undertones
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 290 (Light medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kylie Cosmetics Natural Blur Powder Foundation in 6WN, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 290. Every attribute compared, with its share of the score.
ComparedYour shade290Closest shade match6WNHow they compareScore
Shade match55% of overall94
Colour60%95#dfb17f#e3b079Looks identicalColour difference 1.4 (0 is identical)
Overall match 87/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden Natural (W-058), against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 290. Every attribute compared, with its share of the score.
ComparedYour shade290Closest overall alternativeGolden Natural (W-058)How they compareScore
Shade match55% of overall92
Colour60%95#dfb17f#e1ae79Looks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 90/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $18 more
