Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
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Avoid an ingredient
13 of 31 matches
Only showing matches with full coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $40 at Sephora
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $29 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Does not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)$27.01 less (68%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
CVS$13.99View at CVS
AmazonSee price at AmazonView at AmazonSephora$1 less (3%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Not marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: medium with peachy golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $9 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Olive rather than warm undertoneContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Olive rather than warm undertone · Contains drying alcohol
Retailer shade note: medium skin with warm olive undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty$34.40 less (86%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with a neutral warm undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.60View at Ulta BeautySephoraCosts $2 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Olive rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: tan skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: medium beige with olive undertone for medium skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$21.01 less (53%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$16 less (40%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for combination/oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: tan, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$24 less (60%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finishDoes not claim not settling into lines
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim not settling into lines
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyTarget$25.41 less (64%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim not settling into lines
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim not settling into lines
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetThe closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 300 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
370
$30
4W
$38
380W
$24
Caramel
Toasted Almond 5.3 Golden
$31
WN 100 Deep Honey
$22
Caramel
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Smashbox Always On Skin-Balancing Foundation in M20W, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 300. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Always On Skin-Balancing Foundation in M20W.
10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium Deep 40 Warm, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 300. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium Deep 40 Warm.
9 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Smashbox Always On Skin-Balancing Foundation M20W
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Medium Deep 40 Warm
SephoraYour shade $40 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
