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Pro Filt'r Soft Matte Longwear Foundation 300 dupes and alternatives Fenty Beauty

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a matte finish, mineral-based, without talc.

Closest shade match: Kylie Cosmetics Natural Blur Powder Foundation 6N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
300Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
Kylie Cosmetics
6N
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
89out of 100
Colour
97
Depth
99
Undertone
65
Match price
$38Ulta BeautyUlta Beauty
$2 less (5%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 42G Tan Golden

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
300Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
Tarte
42G Tan Golden
Depth and undertone: Medium · Olive
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
89
Wear (Wear & performance)
65
Skin (Skin suitability)
100
Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 300 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Looks identical
    • Medium · Warm · golden undertone

    $38

  2. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Looks identical
    • Medium · Warm · golden undertone

    $24

  3. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Looks identical
    • Medium · Warm undertone

    $36

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

  6. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kylie Cosmetics Natural Blur Powder Foundation in 6N, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 300. Every attribute compared, with its share of the score.

ComparedYour shade300Closest shade match6NScore
Shade match55% of overall89
Colour97#cc9465#d09462Looks identicalColour difference 1.0 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 6N.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 42G Tan Golden, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 300. Every attribute compared, with its share of the score.

ComparedYour shade300Closest overall alternative42G Tan GoldenScore
Shade match55% of overall88
Colour95#cc9465#cf966bLooks identicalColour difference 1.5 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.3
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone65WarmOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 42G Tan Golden.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Olive rather than warm undertone

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Kylie Cosmetics Natural Blur Powder Foundation 6N

Match price
$38Ulta BeautyUlta Beauty
$2 less (5%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 42G Tan Golden

Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.