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Pro Filt'r Soft Matte Longwear Foundation 300 dupes and alternatives Fenty Beauty

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, in powder form.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 260 Golden Sun

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
300Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
260 Golden Sun
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
93out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: for tan warm skin with a golden hue

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    330 Hazelnut
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C45
    Shade match 87
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: medium beige with olive undertone for medium skin

    High confidence· Digital match

    View match
  4. #5 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    33.5N Tan
    Shade match 87
    $24SephoraSephora$16 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: tan, neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 300 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Looks identical
    • Medium · Warm · golden undertone

    $38

  2. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Looks identical
    • Medium · Warm · golden undertone

    $24

  3. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Looks identical
    • Medium · Warm undertone

    $36

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

  6. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 300. Every attribute compared, with its share of the score.

ComparedYour shade300Closest match260 Golden SunScore
Shade match55% of overall97
Colour96#cc9465#cf9460Looks identicalColour difference 1.2 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 93/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun.

Same or better

  • $21.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy 260 Golden Sun

Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.