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Pro Filt'r Soft Matte Longwear Foundation 310 dupes and alternatives Fenty Beauty

Medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol2Vegan0Cruelty-free0Oil-free1With SPF3Mineral0

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Only showing matches made for sensitive skin, with full coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade match: L'Oréal Paris Infallible 32H Fresh Wear Foundation 487 Warm Almond

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
310Change shade
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
487 Warm Almond
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$25.03 less (63%)

Your shade $40 at Sephora

WalmartView at Walmart

Closest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 260 Golden Sun

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
310Change shade
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
260 Golden Sun
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Super Stay Lumi-Matte Foundation

    330
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$24.01 less (60%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    415W
    Shade match 94
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    High confidence· Digital match

    View match
  3. #5 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    76
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines

    Low confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    488 Caramel
    Shade match 92
    $14.97WalmartWalmart$25.03 less (63%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 310 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W

    • Looks identical
    • Medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC42

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42

    • Very close colour
    • Medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3Y52

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y52

    • Very close colour
    • Medium · Warm · golden undertone

    $35

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Maple 8.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5

    • Very close colour
    • Medium · Warm · peach undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 487 Warm Almond, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 310. Every attribute compared, with its share of the score.

ComparedYour shade310Closest shade match487 Warm AlmondScore
Shade match55% of overall96
Colour94#d4915c#cf8f57Very close colourColour difference 1.6 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.6
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 487 Warm Almond.

Same or better

  • $25.03 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 310. Every attribute compared, with its share of the score.

ComparedYour shade310Closest overall alternative260 Golden SunScore
Shade match55% of overall95
Colour92#d4915c#cf9460Very close colourColour difference 2.0 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun.

Same or better

  • $21.01 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris Infallible 32H Fresh Wear Foundation 487 Warm Almond

Best price
$14.97WalmartWalmart
$25.03 less (63%)

Your shade $40 at Sephora

WalmartView at Walmart

Closest overall alternative

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 260 Golden Sun

Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.