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Pro Filt'r Soft Matte Longwear Foundation 315 dupes and alternatives Fenty Beauty

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 9WN

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
315Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Kylie Cosmetics
9WN
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
81
Wear (Wear & performance)
66
Skin (Skin suitability)
90
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$2 less (5%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6N
    Shade match 94
    $38Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: medium tan with neutral undertones

    High confidence· Digital match

    View match
  2. #3 · Too Faced

    Born This Way Soft Matte Foundation

    Golden Beige
    Shade match 92
    $48SephoraSephoraCosts $8 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Honey (C-066)
    Shade match 84
    $58Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: medium to dark, cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    33 Medium Warm
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    32 Medium Neutral
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 97
    $39Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 17
    Shade match 97
    $69SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 315 (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Looks identical
    • Medium · Warm undertone

    $30

Closest concealers

  1. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $22

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $36

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $35

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W

    • Very close colour
    • Medium · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kylie Cosmetics Natural Blur Powder Foundation in 9WN, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 315. Every attribute compared, with its share of the score.

ComparedYour shade315Closest match9WNScore
Shade match55% of overall99
Colour98#d3925c#d49460Looks identicalColour difference 0.7 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 9WN.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy 9WN

Match price
$38Ulta BeautyUlta Beauty
$2 less (5%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.