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Pro Filt'r Soft Matte Longwear Foundation 360 dupes and alternatives Fenty Beauty

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage, with no drying alcohol.

Closest shade match: Huda Beauty Easy Blur Natural Airbrush Foundation Chocolate Mousse 450G

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
360Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Huda Beauty
Chocolate Mousse 450G
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Natural · Buildable coverage
Shade match
88out of 100
Colour
96
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$3 less (8%)

Your shade $40 at Sephora

Closest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 332

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
360Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Maybelline
332
Depth and undertone: Medium tan · Warm
Finish and coverage: Radiant · Buildable coverage
Overall match
77out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
43
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 360 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    420

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 420

    • Looks identical
    • Medium tan · Olive · warm olive undertone

    $30

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Crumble 7.1 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $31

  2. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    20O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 20O

    • Looks identical
    • Medium tan · Olive undertone

    $30

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $36

  5. Tarte Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 48G tan-deep golden

    • Looks identical
    • Medium tan · Olive undertone

    $32

  6. NARS Radiant Creamy Concealer

    Chocolat

    NARS Radiant Creamy Concealer, shade Chocolat

    • Looks identical
    • Medium tan · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Mousse 450G, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 360. Every attribute compared, with its share of the score.

ComparedYour shade360Closest shade matchChocolate Mousse 450GScore
Shade match55% of overall88
Colour96#c2814b#c08450Looks identicalColour difference 1.3 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.8
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 77/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Mousse 450G.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 332, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 360. Every attribute compared, with its share of the score.

ComparedYour shade360Closest overall alternative332Score
Shade match55% of overall86
Colour92#c2814b#c58555Very close colourColour difference 2.0 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 2.0
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 77/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 332.

Same or better

  • $24.01 less
  • Very close colour
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Slightly warmer undertone
  • Radiant finish instead of matte

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Huda Beauty Easy Blur Natural Airbrush Foundation Chocolate Mousse 450G

Best price
$37SephoraSephora
$3 less (8%)

Your shade $40 at Sephora

Closest overall alternative

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 332

Match price
$15.99Ulta BeautyUlta Beauty
$24.01 less (60%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.