Beautler.Your beauty butler

Pro Filt'r Soft Matte Longwear Foundation 370 dupes and alternatives Fenty Beauty

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full1
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

Avoid an ingredient

Sort

1 of 31

Only showing matches in stick form, without talc.

  • 10 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Medium Tones

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
370Change shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
BLK/OPL
Medium Tones
Depth and undertone: Medium
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
89
Wear (Wear & performance)
76
Skin (Skin suitability)
84
Shade match
80out of 100
Colour
not scored yet
Depth
85
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$14.59TargetTarget
$25.41 less (64%)

Your shade $40 at Sephora

TargetView at Target

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 370 (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Close colour
    • Medium · Warm undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Very close colour
    • Medium tan · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Very close colour
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Very close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 370. Every attribute compared, with its share of the score.

ComparedYour shade370Closest matchMedium TonesScore
Shade match55% of overall80
Colournot comparable#cb8458No swatchNot comparedNo swatch colour on one side
Depth85Medium tanMediumSome differenceDepth difference: 6.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones.

Same or better

  • $25.41 less
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • No fragrance listed
  • Adds SPF 15

Different

  • Runs slightly lighter
  • Does not claim not settling into lines

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy Medium Tones

Best price
$14.59TargetTarget
$25.41 less (64%)

Your shade $40 at Sephora

TargetView at Target

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.