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Pro Filt'r Soft Matte Longwear Foundation 390 dupes and alternatives Fenty Beauty

Deep tan · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC47

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
390Change shade
Depth and undertone: Deep tan · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC47
Depth and undertone: Deep tan · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
93
Depth
97
Undertone
100
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Deep 50 Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
390Change shade
Depth and undertone: Deep tan · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Deep 50 Warm
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Face Tape Full Coverage Foundation

    53S Deep Sand
    Shade match 95
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: deep skin with warm, golden undertones

    High confidence· Digital match

    View match
  2. Shade match 89
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $12.99Ulta BeautyUlta Beauty(product price)$27.01 less (68%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal skin

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    59
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal skin

    Retailer shade note: dark skin w/ golden undertones

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Hazelnut
    Shade match 94
    $9.92WalmartWalmart$30.08 less (75%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Coconut 356
    Shade match 92
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 94
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Deep with Peachy Undertones

    High confidence· Digital match

    View match
  11. #13 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm
    Shade match 95
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  12. Shade match 83
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep neutral skin with a subtle red hue

    High confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan To Dark Warm
    Shade match 91
    $16Ulta BeautyUlta Beauty$24 less (60%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  14. #16 · Natasha Denona

    HY-GLAM Powder Foundation

    Y13
    Shade match 93
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/oily skin

    Retailer shade note: dark yellow

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 390 (Deep tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Umber 9

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Umber 9

    • Close colour
    • Deep tan · Warm · peach undertone

    $39

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Close colour
    • Tan · Warm · golden undertone

    $31

  5. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Close colour
    • Deep tan · Warm undertone

    $32

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Close colour
    • Tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC47, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 390. Every attribute compared, with its share of the score.

ComparedYour shade390Closest shade matchNC47Score
Shade match55% of overall96
Colour93#ae6a39#b46c3dVery close colourColour difference 1.8 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.9
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 90/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC47.

Same or better

  • $1 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 50 Warm, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 390. Every attribute compared, with its share of the score.

ComparedYour shade390Closest overall alternativeDeep 50 WarmScore
Shade match55% of overall93
Colour90#ae6a39#af6f45Very close colourColour difference 2.3 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 2.1
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 50 Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC47

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Deep 50 Warm

Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.