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Pro Filt'r Soft Matte Longwear Foundation 400 dupes and alternatives Fenty Beauty

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Tarte Amazonian Clay 16-Hour Full Coverage Foundation 47H Tan-Deep Honey

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
400Change shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
The match
Tarte
47H Tan-Deep Honey
Depth and undertone: Deep tan · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
89
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Shade match
89out of 100
Colour
82
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Rich
    Shade match 87
    $39SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: golden brown shade with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F14.2NW
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: dark or deep skin tones with a neutral warm undertone

    Medium confidence· Digital match

    View match
  3. #4 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 120 Pecan
    Shade match 82
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    DW2
    Shade match 88
    $58Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterNatural matte rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · Natural matte rather than matte finish · Does not claim not settling into lines

    Retailer shade note: dark warm with golden undertones

    Medium confidence· Digital match

    View match
  5. #6 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    510N
    Shade match 88
    $53SephoraSephoraCosts $13 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Deep with Peachy Undertones

    High confidence· Digital match

    View match
  6. #7 · NARS

    Natural Matte Longwear Foundation

    NEW CALEDONIA
    Shade match 81
    $55SephoraSephoraCosts $15 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: D2 - Deep with warm undertones, and an olive tone

    High confidence· Digital match

    View match
  7. #8 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Toffee
    Shade match 84
    $3.89$5.99Ulta BeautyUlta Beauty$36.11 less (90%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  8. #9 · KVD Beauty

    Good Apple Full-Coverage Transfer-Proof Serum Foundation

    Deep 082
    Shade match 88
    $42Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    67

    Close colour · Natural · Full coverage

    Ingredients (not scored): 44% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: for deep skin with warm bronze undertones

    High confidence· Digital match

    View match
  9. #10 · NARS

    Natural Radiant Longwear Foundation

    New Caledonia - Dark 2
    Shade match 87
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Olive rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: D2 - deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  10. #11 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 51 Neutral
    Shade match 81
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep neutral skin with a peach hue

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 400 (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    480

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 480

    • Slight colour difference
    • Deep tan · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N68

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N68

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    500 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 500 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Slight colour difference
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 47H Tan-Deep Honey, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 400. Every attribute compared, with its share of the score.

ComparedYour shade400Closest match47H Tan-Deep HoneyScore
Shade match55% of overall89
Colour82#a75f24#9b612fClose colourColour difference 3.3 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.5
Retailer descriptionDeep tanDeep tanBoth described as deep tanThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 47H Tan-Deep Honey.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 47H Tan-Deep Honey

Best price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.