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Pro Filt'r Soft Matte Longwear Foundation 410 dupes and alternatives Fenty Beauty

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol6Vegan3Cruelty-free3Oil-free0With SPF1Mineral2

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Only showing matches without talc or dimethicone.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation 19 Golden

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
410Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Patrick Ta
19 Golden
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $18 more

Your shade $40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Amazonian Clay Blurring Powder Foundation 51S Deep Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
410Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Tarte
51S Deep Sand
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
76
Skin (Skin suitability)
100
High confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Same price

Your shade $40 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Matte Longwear Foundation

    NEW CALEDONIA
    Shade match 90
    $55SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: D2 - Deep with warm undertones, and an olive tone

    High confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Neutral Dark 24
    Shade match 87
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Very close colourSame matte finishBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    59
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Not marketed for normal skin

    Retailer shade note: dark skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Dark 28 Warm
    Shade match 92
    $41Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: dark warm

    Medium confidence· Digital match

    View match
  4. #6 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier D3
    Shade match 94
    $69SephoraSephoraCosts $29 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 410 (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    480

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 480

    • Slight colour difference
    • Deep tan · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N68

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N68

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    500 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 500 Suede W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Very close colour
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 19 Golden, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 410. Every attribute compared, with its share of the score.

ComparedYour shade410Closest shade match19 GoldenScore
Shade match55% of overall96
Colour93#9f5f2f#9c602cVery close colourColour difference 1.7 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.3
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 75/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 19 Golden.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none
View full match

Why the closest overall alternative works

Tarte Amazonian Clay Blurring Powder Foundation in 51S Deep Sand, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 410. Every attribute compared, with its share of the score.

ComparedYour shade410Closest overall alternative51S Deep SandScore
Shade match55% of overall95
Colour92#9f5f2f#9a5b30Very close colourColour difference 2.0 (0 is identical)
Depth96Deep tanDeepCloseDepth difference: 2.3
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay Blurring Powder Foundation in 51S Deep Sand.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • No fragrance listed

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation 19 Golden

Best price
$58SephoraSephora
Costs $18 more

Your shade $40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Amazonian Clay Blurring Powder Foundation 51S Deep Sand

Best price
$40SephoraSephora
Same price

Your shade $40 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.