Pro Filt'r Soft Matte Longwear Foundation 410 dupes and alternatives Fenty Beauty
Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade match: Lancôme Teint Idole Ultra Wear Care and Glow Foundation 515N
The equivalent shade: scored on colour, depth and undertone only.

410Change shade
- Shade match
- 94out of 100
- Colour
- 90
- Depth
- 96
- Undertone
- 100
Your shade $40 at Ulta Beauty · product price; shade not separately priced
Where to buy 515N
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark 28 Warm
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

410Change shade
- Overall match
- 80out of 100
- Shade (Shade match)
- 92
- Finish (Finish & visual result)
- 58
- Wear (Wear & performance)
- 72
- Skin (Skin suitability)
- 84
Your shade $40 at Ulta Beauty · product price; shade not separately priced
Where to buy Dark 28 Warm
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 410 (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

480
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 480
- Slight colour difference
- Deep tan · Neutral undertone
$30
Closest concealers

4N68
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N68
- Looks identical
- Deep tan · Neutral · neutral golden undertone
$35
500 Suede W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 500 Suede W
- Very close colour
- Deep tan · Warm · golden undertone
$32
23W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W
- Very close colour
- Deep · Warm undertone
$30

Butterscotch 7.5 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden
- Close colour
- Deep tan · Warm · golden undertone
$31
C10
Dark 5W
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W
- Close colour
- Deep tan · Warm · golden undertone
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 515N, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 410. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 515N.
Same or better
- Very close colour
- Same warm undertone
- Medium rather than full coverage
- Claims transfer resistance
- Adds SPF 27
Different
- Natural finish instead of matte
- Does not claim not settling into lines
- Not marketed for oily skin
- Contains alcohol denat.
Ingredients (information only, not scored)
12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 28 Warm, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 410. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 28 Warm.
Same or better
- Very close colour
- Same warm undertone
- Medium rather than full coverage
- Claims a skin-like finish
- Claims a blurring effect
- Both claim not settling into lines
- Claims a lightweight feel
- No fragrance listed
Different
- Natural finish instead of matte
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation 515N
Your shade $40 at Ulta Beauty · product price; shade not separately priced
Closest overall alternative
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark 28 Warm
Your shade $40 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.