Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Preferences
Avoid an ingredient
11 of 30 matches
Only showing matches with full coverage, without fragrance.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $40 at Sephora
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $2 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: for dark warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into linesNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)$27.01 less (68%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonWalmart$28.03 less (70%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)Costs $9 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into linesNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sWalmart$30.08 less (75%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into linesNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $18 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural matte rather than matte finishDoes not claim not settling into lines
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than matte finish · Does not claim not settling into lines
Retailer shade note: dark warm with golden undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (40%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: for tan skin with a cool undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $13 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Not marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Deep with Peachy Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sThe closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 420 (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
470
$30
Dark 5W
$31
3N59
$35
Salted Caramel 7.3 Golden
$31
21W
Deep Golden
$12
Medium Tan 4
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC47, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 420. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC47.
13 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation in 430 Rio, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 420. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 430 Rio.
15 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC47
SephoraYour shade $40 at Sephora
Juvia's Place I Am Magic Velvety Matte Foundation 430 Rio
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
