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Pro Filt'r Soft Matte Longwear Foundation 490 dupes and alternatives Fenty Beauty

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with a matte finish, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: TIRTIR Mask Fit AI Filter Cushion 49N DEEP CHESTNUT

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
490Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
TIRTIR
49N DEEP CHESTNUT
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
90out of 100
Colour
83
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 086

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
490Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
KVD Beauty
Deep 086
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$42.50Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F18NW
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Olive rather than neutral undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Super Stay Lumi-Matte Foundation

    400
    Shade match 79
    $15.99Ulta BeautyUlta Beauty(product price)$24.01 less (60%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    16 Cool
    Shade match 88
    $52Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 490 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Nearest in this range
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Looks identical
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

TIRTIR Mask Fit AI Filter Cushion in 49N DEEP CHESTNUT, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 490. Every attribute compared, with its share of the score.

ComparedYour shade490Closest shade match49N DEEP CHESTNUTScore
Shade match55% of overall90
Colour83#5d331a#5f2f1cClose colourColour difference 3.2 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 49N DEEP CHESTNUT.

Same or better

  • $15 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 086, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 490. Every attribute compared, with its share of the score.

ComparedYour shade490Closest overall alternativeDeep 086Score
Shade match55% of overall85
Colour90#5d331a#59361eVery close colourColour difference 2.3 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.3
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 086.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

TIRTIR Mask Fit AI Filter Cushion 49N DEEP CHESTNUT

Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 086

Best price
$42.50Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.