Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
11 of 31 matches
Only showing matches with a matte finish, with no drying alcohol, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $40 at Sephora
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$1 less (3%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Not marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: rich deep with red undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $2 moreMatches: Very close colourSame cool undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: very deep skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for combination skin
Retailer shade note: very rich with neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $18 moreMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Neutral rather than cool undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage
Retailer shade note: rich, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin
Retailer shade note: rich deep with warm neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$22.01 less (55%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for normal/combination/oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for normal/combination/oily skin
Retailer shade note: deep, neutral undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99 · low stockView at SephoraSephoraCosts $15 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: D7.5 - Very rich deep with neutral undertones and a red tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (13%)Matches: Similar undertone (neutral vs cool)Same matte finishClaims a blurring effect
Differences: Buildable rather than full coverageNo long-wear claimNot marketed for normal/oily skin
Close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Not marketed for normal/oily skin
Retailer shade note: rich with cool neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyThe closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 495 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
495
$30
17.5 Deep
$36
28C
$30
Sable
$36
175
$12.99
Brownie 8.5 Red
$31
445 Espresso
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP4 Coffee, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 495. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP4 Coffee.
11 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Espresso (C-116), against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 495. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Espresso (C-116).
11 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP4 Coffee
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Espresso (C-116)
SephoraYour shade $40 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
