Soft'Lit Naturally Luminous Hydrating Longwear Foundation 390 dupes and alternatives Fenty Beauty
Deep · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, mineral-based.
Closest shade matchClosest overall alternative: Tarte Amazonian Clay Blurring Powder Foundation 51S Deep Sand
The equivalent shade and the most similar foundation overall.
390Change shade
- Overall match
- 83out of 100
- Shade (Shade match)
- 93
- Finish (Finish & visual result)
- 70
- Wear (Wear & performance)
- 76
- Skin (Skin suitability)
- 60
- Shade match
- 93out of 100
- Colour
- 90
- Depth
- 97
- Undertone
- 100
SephoraYour shade $44 at Sephora
Where to buy 51S Deep Sand
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
Ulta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sLooking for a concealer in your shade?
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 390 (Deep · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
5W1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5W1
- Very close colour
- Deep · Warm undertone
$34
23W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W
- Close colour
- Deep · Warm undertone
$30
Mocha 11
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Mocha 11
- Very close colour
- Deep · Olive · warm olive undertone
$39
C10
500 Suede W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 500 Suede W
- Close colour
- Deep tan · Warm · golden undertone
$32
420 Cocoa
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Amazonian Clay Blurring Powder Foundation in 51S Deep Sand, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 390. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Tarte Amazonian Clay Blurring Powder Foundation in 51S Deep Sand.
Same or better
- $4 less
- Very close colour
- Same warm undertone
- Same medium coverage
- Claims a blurring effect
- Both claim long-wearing
Different
- Matte finish instead of natural
- Does not claim transfer resistance
- Not marketed for dry skin
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy 51S Deep Sand
SephoraYour shade $44 at Sephora
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.