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Stretch Concealer for Dewy Buildable Coverage Deep 1 dupes and alternatives Glossier

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
35.5 Rich
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Shade match
93out of 100
Colour
89
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $8 more

Your shade $22 at Sephora

SephoraView at Sephora

Closest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
bareMinerals
Tan 4W
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Luminous · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Match price
$31Ulta BeautyUlta Beauty
Costs $9 more

Your shade $22 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $31Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame buildable coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneLuminous rather than radiant finish

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Luminous rather than radiant finish

    Retailer shade note: for dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $30SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same buildable coverage

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Retailer shade note: medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame buildable coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same warm undertoneSame buildable coverageClaims a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Retailer shade note: deep tan with warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same warm undertoneSame buildable coverageClaims a skin-like finish

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Retailer shade note: tan with warm warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $42SephoraSephoraCosts $20 more

    Matches: Same warm undertoneSame radiant finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: tan to deep with a golden undertone

    Medium confidence· Digital match

    View match
  9. Shade match 83
    $30Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSame buildable coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    83
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: medium tan with olive undertones

    Medium confidence· Digital match

    View match
  10. Shade match 82
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same warm undertoneSame buildable coverageClaims a skin-like finish

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 71
    $31Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same buildable coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneLuminous rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Luminous rather than radiant finish

    Retailer shade note: for dark cool skin with red undertones

    Medium confidence· Digital match

    View match
  12. Shade match 70
    $31Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same buildable coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneLuminous rather than radiant finish

    Score details
    Shade match
    70
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Luminous rather than radiant finish

    Retailer shade note: for tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Glossier Stretch Concealer for Dewy Buildable Coverage Deep 1 (Tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Fluid Foundation for Buildable Coverage

    Medium Tan 3

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Medium Tan 3

    • Close colour
    • Tan · Warm · golden undertone

    $34

Closest foundations

  1. KimChi Chic Beauty A Really Good Foundation

    122MD

    KimChi Chic Beauty A Really Good Foundation, shade 122MD

    • Looks identical
    • Tan · Warm · yellow undertone

    $29

  2. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NC44

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NC44

    • Looks identical
    • Tan · Warm · golden undertone

    $46

  3. Armani Beauty Luminous Silk Foundation

    6.8

    Armani Beauty Luminous Silk Foundation, shade 6.8

    • Looks identical
    • Medium tan · Warm · golden undertone

    $69

  4. Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25

    Tan Dark

    Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25, shade Tan Dark

    • Looks identical
    • Tan · Warm undertone

    $41

  5. BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation

    Truly Topaz

    BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation, shade Truly Topaz

    • Looks identical
    • Tan · Warm undertone

    $14.95

  6. Ulta Beauty Collection Moisturizing Complexion Stick

    Tan Warm

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Tan Warm

    • Very close colour
    • Medium tan · Warm undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich, against Glossier Stretch Concealer for Dewy Buildable Coverage in Deep 1. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 1Closest shade match35.5 RichScore
Shade match55% of overall93
Colour89#b97e4e#b28057Very close colourColour difference 2.4 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combination, oily, sensitiveSkin-type suitability not published for one product
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich.

Same or better

  • Very close colour
  • Same warm undertone
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Natural finish instead of radiant
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth oil-based; silicone none vs high

Why the closest overall alternative works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4W, against Glossier Stretch Concealer for Dewy Buildable Coverage in Deep 1. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 1Closest overall alternativeTan 4WScore
Shade match55% of overall87
Colour80#b97e4e#b5743cClose colourColour difference 3.6 (0 is identical)
Depth90TanTanSameDepth difference: 4.5
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 87/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4W.

Same or better

  • Same warm undertone
  • Luminous finish instead of radiant
  • Same buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone none vs none

Where to buy

Closest shade match

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich

Best price
$30SephoraSephora
Costs $8 more

Your shade $22 at Sephora

SephoraView at Sephora

Closest overall alternative

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Tan 4W

Match price
$31Ulta BeautyUlta Beauty
Costs $9 more

Your shade $22 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.