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Stretch Concealer for Dewy Buildable Coverage Deep 1 dupes and alternatives Glossier

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage, with a natural finish, without talc.

  • 2 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 15NW

The equivalent shade and the most similar concealer overall.

The match
Milk Makeup
15NW
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
68
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
87out of 100
Colour
87
Depth
91
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $8 more

Your shade $22 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame buildable coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same warm undertoneSame buildable coverageClaims a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Retailer shade note: deep tan with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same warm undertoneSame buildable coverageClaims a skin-like finish

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Retailer shade note: tan with warm warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $30Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSame buildable coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    83
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: medium tan with olive undertones

    Medium confidence· Digital match

    View match
  5. Shade match 82
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same warm undertoneSame buildable coverageClaims a skin-like finish

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Glossier Stretch Concealer for Dewy Buildable Coverage Deep 1 (Tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Fluid Foundation for Buildable Coverage

    Medium Tan 3

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Medium Tan 3

    • Close colour
    • Tan · Warm · golden undertone

    $34

Closest foundations

  1. KimChi Chic Beauty A Really Good Foundation

    122MD

    KimChi Chic Beauty A Really Good Foundation, shade 122MD

    • Looks identical
    • Tan · Warm · yellow undertone

    $29

  2. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NC44

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NC44

    • Looks identical
    • Tan · Warm · golden undertone

    $46

  3. Armani Beauty Luminous Silk Foundation

    6.8

    Armani Beauty Luminous Silk Foundation, shade 6.8

    • Looks identical
    • Medium tan · Warm · golden undertone

    $69

  4. Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25

    Tan Dark

    Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25, shade Tan Dark

    • Looks identical
    • Tan · Warm undertone

    $41

  5. BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation

    Truly Topaz

    BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation, shade Truly Topaz

    • Looks identical
    • Tan · Warm undertone

    $14.95

  6. Ulta Beauty Collection Moisturizing Complexion Stick

    Tan Warm

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Tan Warm

    • Very close colour
    • Medium tan · Warm undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW, against Glossier Stretch Concealer for Dewy Buildable Coverage in Deep 1. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 1Closest match15NWScore
Shade match55% of overall87
Colour87#b97e4e#c08659Very close colourColour difference 2.7 (0 is identical)
Depth91TanMedium tanCloseDepth difference: 4.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same buildable coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • Natural finish instead of radiant

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs none

Where to buy 15NW

Match price
$30Ulta BeautyUlta Beauty
Costs $8 more

Your shade $22 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.