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Stretch Concealer for Dewy Buildable Coverage Deep 4 dupes and alternatives Glossier

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Natural Finish Concealer Dark Coffee

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
Dark Coffee
Depth and undertone: Deep · Neutral
Finish and coverage: Natural finish
Shade match
84out of 100
Colour
73
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$10.99Ulta BeautyUlta Beauty
$11.01 less (50%)

Your shade $22 at Sephora · product price; shade not separately priced

Closest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 520W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Rare Beauty
520W
Depth and undertone: Deep · Warm · golden
Finish and coverage: Radiant · Medium coverage
Overall match
82out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Best price
$24SephoraSephora
Costs $2 more

Your shade $22 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Mocha
    Overall 76
    $12Ulta BeautyUlta Beauty(product price)$10 less (45%)

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. Overall 79
    $36SephoraSephoraCosts $14 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Full rather than buildable coverage

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  3. Overall 67
    $35SephoraSephoraCosts $13 more

    Matches: Claims a blurring effectClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    80
    Finish & visual result
    43
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep skin with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    44 Medium Deep Neutral
    Overall 76
    $32SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Overall 70
    $42SephoraSephoraCosts $20 more

    Matches: Same neutral undertoneClaims transfer resistance

    Differences: Slightly deeperNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. Overall 78
    $42SephoraSephoraCosts $20 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: very deep with a neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    42 Medium Deep Neutral
    Overall 75
    $32SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Overall 78
    $12.99Ulta BeautyUlta Beauty(product price)$9.01 less (41%)

    Matches: Same radiant finishBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Radiant finish

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: Deep Bronze

    Medium confidence· Digital match

    View match
  9. Overall 71
    $32SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. Overall 73
    $30SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    74
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    41 Medium Deep Neutral
    Overall 73
    $32SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. Overall 75
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same neutral undertoneSame buildable coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourNatural rather than radiant finish

    Score details
    Shade match
    74
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Rare Beauty

    Liquid Touch Brightening Concealer

    530N
    Overall 79
    $24SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterMedium rather than buildable coverage

    Score details
    Shade match
    73
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than buildable coverage

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  14. #16 · Rare Beauty

    Liquid Touch Brightening Concealer

    570 N
    Overall 79
    $24SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than buildable coverage

    Score details
    Shade match
    72
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than buildable coverage

    Retailer shade note: deep with neutral blue undertones

    Medium confidence· Digital match

    View match
  15. #17 · Revlon

    ColorStay Skin Awaken Concealer

    Truffle
    Overall 70
    $14.99Ulta BeautyUlta Beauty$7.01 less (32%)

    Matches: Same buildable coverageClaims transfer resistanceBoth claim a lightweight feel

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  16. Overall 74
    $42SephoraSephoraCosts $20 more

    Matches: Same radiant finishClaims a skin-like finishClaims a blurring effect

    Differences: Slightly lighterOlive rather than neutral undertoneMedium rather than buildable coverage

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: very deep with an olive undertone

    Medium confidence· Digital match

    View match
  17. Overall 68
    $32SephoraSephoraCosts $10 more

    Matches: Same radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    70
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: rich deep with golden undertones

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Rich
    Overall 68
    $12Ulta BeautyUlta Beauty(product price)$10 less (45%)

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    69
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  19. #21 · Revlon

    ColorStay Skin Awaken Concealer

    Coffee
    Overall 68
    $14.99Ulta BeautyUlta Beauty$7.01 less (32%)

    Matches: Same buildable coverageClaims transfer resistanceBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    68
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  20. Overall 77
    $31Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same buildable coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly cooler undertoneLuminous rather than radiant finish

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Luminous · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Luminous rather than radiant finish

    Retailer shade note: for very deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  21. Overall 71
    $36SephoraSephoraCosts $14 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    67
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Full rather than buildable coverage

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Radiant Creamy Concealer

    Cacao
    Overall 70
    $36SephoraSephoraCosts $14 more

    Matches: Same radiant finishClaims a blurring effectClaims transfer resistance

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    64
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: D2 - deep with warm undertones

    Medium confidence· Digital match

    View match
  23. Overall 69
    $36SephoraSephoraCosts $14 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    64
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Full rather than buildable coverage

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  24. Overall 68
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same neutral undertoneSame buildable coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    62
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish

    Retailer shade note: deep tan with neutral warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a foundation in your shade?

The closest shade to Glossier Stretch Concealer for Dewy Buildable Coverage Deep 4 (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Fluid Foundation for Buildable Coverage

    Medium Deep 1

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Medium Deep 1

    • Very close colour
    • Deep · Warm · golden undertone

    $34

Closest foundations

  1. TIRTIR Mask Fit Red Cushion

    43N DEEP COCOA

    TIRTIR Mask Fit Red Cushion, shade 43N DEEP COCOA

    • Very close colour
    • Deep · Neutral undertone

    $25

  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    480 Medium Deep

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 480 Medium Deep

    • Very close colour
    • Deep · Neutral undertone

    $52

  3. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    19N Sequoia

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 19N Sequoia

    • Very close colour
    • Deep · Neutral undertone

    $36

  4. Fièra Cosmetics All-in-Wonder Concealer + Foundation

    Espresso

    Fièra Cosmetics All-in-Wonder Concealer + Foundation, shade Espresso

    • Very close colour
    • Deep · Neutral undertone

    $45

  5. LORAC PRO Soft Focus Longwear Foundation

    23

    LORAC PRO Soft Focus Longwear Foundation, shade 23

    • Very close colour
    • Deep · Neutral undertone

    $38

  6. Hourglass Ambient Soft Glow Foundation

    15.5

    Hourglass Ambient Soft Glow Foundation, shade 15.5

    • Very close colour
    • Deep · Neutral undertone

    $60

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Natural Finish Concealer in Dark Coffee, against Glossier Stretch Concealer for Dewy Buildable Coverage in Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 4Closest shade matchDark CoffeeScore
Shade match55% of overall84
Colour73#755237#794c36Close colourColour difference 4.5 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableBuildableNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 71/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in Dark Coffee.

Same or better

  • $11.01 less
  • Same neutral undertone
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Rare Beauty Liquid Touch Brightening Concealer in 520W, against Glossier Stretch Concealer for Dewy Buildable Coverage in Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 4Closest overall alternative520WScore
Shade match55% of overall79
Colour81#755237#825636Close colourColour difference 3.5 (0 is identical)
Depth92DeepDeepSameDepth difference: 3.8
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedOily, dry, combination, normalSkin-type suitability not published for one product
Overall match 82/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 520W.

Same or better

  • Same radiant finish
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Maybelline Fit Me Natural Finish Concealer Dark Coffee

Match price
$10.99Ulta BeautyUlta Beauty
$11.01 less (50%)

Your shade $22 at Sephora · product price; shade not separately priced

Closest overall alternative

Rare Beauty Liquid Touch Brightening Concealer 520W

Best price
$24SephoraSephora
Costs $2 more

Your shade $22 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.