Beautler.Your beauty butler

Stretch Concealer for Dewy Buildable Coverage Medium 4 dupes and alternatives Glossier

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without fragrance.

Closest shade match: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Ecru 3.3

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Glossier
Medium 4Change shade
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Radiant · Buildable coverage
The match
Hourglass
Ecru 3.3
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Full coverage
Shade match
93out of 100
Colour
90
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $17 more

Your shade $22 at Sephora

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Medium Sand

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Glossier
Medium 4Change shade
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Radiant · Buildable coverage
The match
e.l.f. Cosmetics
Medium Sand
Depth and undertone: Light · Neutral
Finish and coverage: Satin · Full coverage
Overall match
83out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Match price
$8Ulta BeautyUlta Beauty
$14 less (64%)

Your shade $22 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $30SephoraSephoraCosts $8 more

    Matches: Same cool undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 83
    $36SephoraSephoraCosts $14 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 84
    $30SephoraSephoraCosts $8 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $39SephoraSephoraCosts $17 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage

    Retailer shade note: Light, Neutral

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Glossier Stretch Concealer for Dewy Buildable Coverage Medium 4 (Light medium · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Fluid Foundation for Buildable Coverage

    Light 4

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Light 4

    • Close colour
    • Light · Cool · pink undertone

    $34

Closest foundations

  1. Tarte Amazonian Clay Blurring Powder Foundation

    20N light neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 20N light neutral

    • Looks identical
    • Light medium · Cool undertone

    $40

  2. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    4

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 4

    • Looks identical
    • Light medium · Cool undertone

    $41

  3. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    180 P

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 180 P

    • Looks identical
    • Light · Cool · pink undertone

    $24

  4. e.l.f. Cosmetics Soft Glam Satin Foundation

    23 Light Cool

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 23 Light Cool

    • Very close colour
    • Light · Cool undertone

    $8

  5. NARS Natural Radiant Longwear Foundation

    Vallauris - Medium 1.5

    NARS Natural Radiant Longwear Foundation, shade Vallauris - Medium 1.5

    • Very close colour
    • Light medium · Cool undertone

    $55

  6. Ulta Beauty Collection Complexion Crush Foundation

    Light To Medium Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Light To Medium Cool

    • Very close colour
    • Light medium · Cool undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Ecru 3.3, against Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 4Closest shade matchEcru 3.3Score
Shade match55% of overall93
Colour90#dfb189#e2b795Very close colourColour difference 2.3 (0 is identical)
Depth95Light mediumLightCloseDepth difference: 2.8
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 81/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Ecru 3.3.

Same or better

  • Very close colour
  • Same cool undertone
  • Full rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand, against Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 4Closest overall alternativeMedium SandScore
Shade match55% of overall84
Colour89#dfb189#e8b691Very close colourColour difference 2.4 (0 is identical)
Depth94Light mediumLightCloseDepth difference: 3.2
Retailer descriptionNot statedMedium lightNo depth word in one descriptionNot compared
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78RadiantSatinCloseSatin finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, combination, normalSkin-type suitability not published for one product
Overall match 83/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand.

Same or better

  • $14 less
  • Very close colour
  • Satin finish instead of radiant
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Hourglass Vanish Airbrush Full Coverage Longwear Concealer Ecru 3.3

Best price
$39SephoraSephora
Costs $17 more

Your shade $22 at Sephora

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Hydrating Camo Concealer Medium Sand

Match price
$8Ulta BeautyUlta Beauty
$14 less (64%)

Your shade $22 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.