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Stretch Concealer for Dewy Buildable Coverage Medium 4 dupes and alternatives Glossier

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form, without talc, silicones or alcohol denat.

  • 2 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze

The equivalent shade and the most similar concealer overall.

Your shade
Glossier
Medium 4Change shade
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Radiant · Buildable coverage
The match
IT Cosmetics
25.5 Medium Bronze
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
67
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
88out of 100
Colour
81
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $8 more

Your shade $22 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $30SephoraSephoraCosts $8 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Glossier Stretch Concealer for Dewy Buildable Coverage Medium 4 (Light medium · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Fluid Foundation for Buildable Coverage

    Light 4

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Light 4

    • Close colour
    • Light · Cool · pink undertone

    $34

Closest foundations

  1. Tarte Amazonian Clay Blurring Powder Foundation

    20N light neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 20N light neutral

    • Looks identical
    • Light medium · Cool undertone

    $40

  2. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    4

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 4

    • Looks identical
    • Light medium · Cool undertone

    $41

  3. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    180 P

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 180 P

    • Looks identical
    • Light · Cool · pink undertone

    $24

  4. e.l.f. Cosmetics Soft Glam Satin Foundation

    23 Light Cool

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 23 Light Cool

    • Very close colour
    • Light · Cool undertone

    $8

  5. NARS Natural Radiant Longwear Foundation

    Vallauris - Medium 1.5

    NARS Natural Radiant Longwear Foundation, shade Vallauris - Medium 1.5

    • Very close colour
    • Light medium · Cool undertone

    $55

  6. Ulta Beauty Collection Complexion Crush Foundation

    Light To Medium Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Light To Medium Cool

    • Very close colour
    • Light medium · Cool undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze, against Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 4Closest match25.5 Medium BronzeScore
Shade match55% of overall88
Colour81#dfb189#e8b391Close colourColour difference 3.5 (0 is identical)
Depth96Light mediumLightCloseDepth difference: 2.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combination, oily, sensitiveSkin-type suitability not published for one product
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze.

Same or better

  • Same cool undertone
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth oil-based; silicone none vs high

Where to buy 25.5 Medium Bronze

Best price
$30SephoraSephora
Costs $8 more

Your shade $22 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.