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Stretch Concealer for Dewy Buildable Coverage Medium 4 dupes and alternatives Glossier

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

  • Medium0
  • Medium to full0
  • Full1
  • Buildable0

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with a matte finish, in liquid form, without talc.

  • 2 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 35N medium

The equivalent shade and the most similar concealer overall.

Your shade
Glossier
Medium 4Change shade
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Radiant · Buildable coverage
The match
Tarte
35N medium
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
Overall match
77out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
43
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Shade match
97out of 100
Colour
96
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $10 more

Your shade $22 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Glossier Stretch Concealer for Dewy Buildable Coverage Medium 4 (Light medium · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Fluid Foundation for Buildable Coverage

    Light 4

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Light 4

    • Close colour
    • Light · Cool · pink undertone

    $34

Closest foundations

  1. Tarte Amazonian Clay Blurring Powder Foundation

    20N light neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 20N light neutral

    • Looks identical
    • Light medium · Cool undertone

    $40

  2. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    4

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 4

    • Looks identical
    • Light medium · Cool undertone

    $41

  3. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    180 P

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 180 P

    • Looks identical
    • Light · Cool · pink undertone

    $24

  4. e.l.f. Cosmetics Soft Glam Satin Foundation

    23 Light Cool

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 23 Light Cool

    • Very close colour
    • Light · Cool undertone

    $8

  5. NARS Natural Radiant Longwear Foundation

    Vallauris - Medium 1.5

    NARS Natural Radiant Longwear Foundation, shade Vallauris - Medium 1.5

    • Very close colour
    • Light medium · Cool undertone

    $55

  6. Ulta Beauty Collection Complexion Crush Foundation

    Light To Medium Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Light To Medium Cool

    • Very close colour
    • Light medium · Cool undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Shape Tape Full Coverage Matte Concealer in 35N medium, against Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 4Closest match35N mediumScore
Shade match55% of overall97
Colour96#dfb189#e3b68fLooks identicalColour difference 1.3 (0 is identical)
Depth96Light mediumLightCloseDepth difference: 2.4
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 77/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 35N medium.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Matte finish instead of radiant
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Where to buy 35N medium

Best price
$32SephoraSephora
Costs $10 more

Your shade $22 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.