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Stretch Concealer for Dewy Buildable Coverage Very Deep 1 dupes and alternatives Glossier

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage, in liquid form, without alcohol denat.

  • 3 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 27W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Glossier
Very Deep 1Change shade
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Radiant · Buildable coverage
The match
Milk Makeup
27W
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
47out of 100
Colour
23
Depth
56
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $8 more

Your shade $22 at Sephora · product price; shade not separately priced

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 44
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same buildable coverageClaims a skin-like finishBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone

    Score details
    Shade match
    44
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Visibly different colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 44
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same buildable coverageClaims a skin-like finishBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    44
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Visibly different colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Glossier Stretch Concealer for Dewy Buildable Coverage Very Deep 1 (Very deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Fluid Foundation for Buildable Coverage

    Very Deep 1

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Very Deep 1

    • Very close colour
    • Very deep · Warm · golden undertone

    $34

Closest foundations

  1. J.Cat Beauty Aquasurance Compact Foundation

    Espresso

    J.Cat Beauty Aquasurance Compact Foundation, shade Espresso

    • Same depth, colour not measured
    • Very deep

    $15.99

  2. LORAC PRO Soft Focus Longwear Foundation

    25

    LORAC PRO Soft Focus Longwear Foundation, shade 25

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $38

  3. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Deep 35 Warm

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Deep 35 Warm

    • Close colour
    • Very deep · Warm undertone

    $41

  4. Urban Decay Hydromaniac Hydrating Dewy Foundation

    80

    Urban Decay Hydromaniac Hydrating Dewy Foundation, shade 80

    • Close colour
    • Very deep · Warm undertone

    $35

  5. KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation

    Deep 086

    KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation, shade Deep 086

    • Close colour
    • Very deep · Warm · golden undertone

    $42

  6. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Deep 530 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Deep 530 W

    • Slight colour difference
    • Very deep · Warm undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 27W, against Glossier Stretch Concealer for Dewy Buildable Coverage in Very Deep 1. Every attribute compared, with its share of the score.

ComparedYour shadeVery Deep 1Closest shade match27WScore
Shade match55% of overall47
Colour23#624521#532a18Visibly different colourColour difference 11.8 (0 is identical)
Depth56Very deepRich deepDifferentDepth difference: 13.6
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 61/100Shade match 47/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 27W.

Same or better

  • Same warm undertone
  • Same buildable coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Runs slightly deeper
  • Natural finish instead of radiant

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs none

Where to buy 27W

Match price
$30Ulta BeautyUlta Beauty
Costs $8 more

Your shade $22 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.