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Stretch Concealer for Dewy Buildable Coverage Very Deep 4 dupes and alternatives Glossier

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, without talc, alcohol denat or silicones.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 30NC

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Glossier
Very Deep 4Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Buildable coverage
The match
Milk Makeup
30NC
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Shade match
51out of 100
Colour
25
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $8 more

Your shade $22 at Sephora · product price; shade not separately priced

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 50
    $31Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same neutral undertoneSame buildable coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly lighterLuminous rather than radiant finish

    Score details
    Shade match
    50
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    50

    Visibly different colour · Luminous · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Luminous rather than radiant finish

    Retailer shade note: for deep neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 48
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same buildable coverageClaims a skin-like finishBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    48
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Visibly different colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: very deep with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 48
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same neutral undertoneSame buildable coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourNatural rather than radiant finish

    Score details
    Shade match
    48
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Visibly different colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 47
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same neutral undertoneSame buildable coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    47
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Visibly different colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 43
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same buildable coverageClaims a skin-like finishBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    43
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Visibly different colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Glossier Stretch Concealer for Dewy Buildable Coverage Very Deep 4 (Rich deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Fluid Foundation for Buildable Coverage

    Very Deep 4

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Very Deep 4

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

Closest foundations

  1. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    20W Victorville

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 20W Victorville

    • Close colour
    • Rich deep · Warm undertone

    $36

  2. L'Oréal Paris Infallible Pro-Matte Foundation

    114 Rich Chocolate

    L'Oréal Paris Infallible Pro-Matte Foundation, shade 114 Rich Chocolate

    • Slight colour difference
    • Rich deep · Neutral · neutral golden undertone

    $9.90

  3. Hourglass Veil Hydrating Skin Tint Foundation

    18

    Hourglass Veil Hydrating Skin Tint Foundation, shade 18

    • Slight colour difference
    • Rich deep · Neutral undertone

    $49

  4. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Deep 36

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Deep 36

    • Slight colour difference
    • Rich deep · Neutral undertone

    $69

  5. Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R5

    Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides, shade Atelier R5

    • Slight colour difference
    • Rich deep · Neutral undertone

    $69

  6. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    10N

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 10N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $35

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC, against Glossier Stretch Concealer for Dewy Buildable Coverage in Very Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeVery Deep 4Closest shade match30NCScore
Shade match55% of overall51
Colour25#3f2c10#44271fVisibly different colourColour difference 11.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 63/100Shade match 51/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC.

Same or better

  • Same neutral undertone
  • Same buildable coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Natural finish instead of radiant

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs none

Where to buy 30NC

Match price
$30Ulta BeautyUlta Beauty
Costs $8 more

Your shade $22 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.