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Stretch Fluid Foundation for Buildable Coverage Deep 4 dupes and alternatives Glossier

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Urban Decay Hydromaniac Hydrating Dewy Foundation 90

The equivalent shade: scored on colour, depth and undertone only.

Shade match
92out of 100
Colour
87
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$35SephoraSephora
Costs $1 more

Your shade $34 at Sephora

SephoraView at Sephora

Closest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Deep 36 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
91
Skin (Skin suitability)
68
Match price
$41Ulta BeautyUlta Beauty
Costs $7 more

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 2N
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim

    Retailer shade note: Deepest with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $28SephoraSephora$6 less (18%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: deep espresso - rich brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Light Reflecting Foundation

    Anguilla
    Shade match 92
    $55SephoraSephoraCosts $21 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: D7 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Ambient Soft Glow Foundation

    17
    Shade match 88
    $60SephoraSephoraCosts $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    20N Ventura
    Shade match 86
    $36SephoraSephoraCosts $2 more

    Matches: Same neutral undertoneSame medium coverageBoth claim 16-hour wear

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: Rich Neutral

    Medium confidence· Digital match

    View match
  6. Shade match 73
    $41Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertone

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    91
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  7. Shade match 81
    $49SephoraSephoraCosts $15 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    63 Rich Warm
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$26 less (76%)

    Matches: Same natural finishSame medium coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: rich with warm undertones

    Medium confidence· Digital match

    View match
  9. Shade match 76
    $50SephoraSephoraCosts $16 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    73

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Deep 4 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $22

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Looks identical
    • Very deep · Neutral · neutral pink undertone

    $35

  2. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Very close colour
    • Very deep · Neutral undertone

    $36

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $36

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Close colour
    • Very deep

    $12

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Slight colour difference
    • Very deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Urban Decay Hydromaniac Hydrating Dewy Foundation in 90, against Glossier Stretch Fluid Foundation for Buildable Coverage in Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 4Closest shade match90Score
Shade match55% of overall92
Colour87#593b26#5b3826Very close colourColour difference 2.7 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.8
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared52
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dryMarketed for different skin types
Overall match 81/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Hydromaniac Hydrating Dewy Foundation in 90.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs high

Why the closest overall alternative works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Deep 36 Neutral, against Glossier Stretch Fluid Foundation for Buildable Coverage in Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 4Closest overall alternativeDeep 36 NeutralScore
Shade match55% of overall88
Colour80#593b26#5a3523Close colourColour difference 3.6 (0 is identical)
Depth96Very deepRich deepCloseDepth difference: 2.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared91
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 88/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Deep 36 Neutral.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs none

Where to buy

Closest shade match

Urban Decay Hydromaniac Hydrating Dewy Foundation 90

Best price
$35SephoraSephora
Costs $1 more

Your shade $34 at Sephora

SephoraView at Sephora

Closest overall alternative

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Deep 36 Neutral

Match price
$41Ulta BeautyUlta Beauty
Costs $7 more

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.