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Stretch Fluid Foundation for Buildable Coverage Deep 5 dupes and alternatives Glossier

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form, without alcohol denat.

  • 9 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 61 Rich Cool

The equivalent shade and the most similar foundation overall.

The match
e.l.f. Cosmetics
61 Rich Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
86
Wear (Wear & performance)
86
Skin (Skin suitability)
0
Shade match
89out of 100
Colour
83
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$26 less (76%)

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 77
    $49SephoraSephoraCosts $15 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperNeutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $48SephoraSephoraCosts $14 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for sensitive skin

    Retailer shade note: for rich deep skintones with neutral undertones

    High confidence· Digital match

    View match
  3. Shade match 89
    $44SephoraSephoraCosts $10 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  4. #5 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    20N Ventura
    Shade match 82
    $36SephoraSephoraCosts $2 more

    Matches: Very close colourSame medium coverageBoth claim 16-hour wear

    Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: Rich Neutral

    Medium confidence· Digital match

    View match
  5. #6 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$26 less (76%)

    Matches: Same natural finishSame medium coverageBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · NARS

    Light Reflecting Foundation

    Anguilla
    Shade match 86
    $55SephoraSephoraCosts $21 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: D7 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Hourglass

    Ambient Soft Glow Foundation

    17.5
    Shade match 81
    $60SephoraSephoraCosts $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 76
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin

    Retailer shade note: for rich deep skintones with warm undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Deep 5 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 4

    • Nearest in this range
    • Rich deep · Neutral undertone

    $22

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $35

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Very close colour
    • Very deep

    $12

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Looks identical
    • Rich deep · Neutral · neutral golden undertone

    $36

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 61 Rich Cool, against Glossier Stretch Fluid Foundation for Buildable Coverage in Deep 5. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 5Closest match61 Rich CoolScore
Shade match55% of overall89
Colour83#503325#5a3424Close colourColour difference 3.3 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.4
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveCombination, dry, normal, oilyMarketed for different skin types
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 61 Rich Cool.

Same or better

  • $26 less
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high

Where to buy 61 Rich Cool

Match price
$8Ulta BeautyUlta Beauty
$26 less (76%)

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.