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Stretch Fluid Foundation for Buildable Coverage Deep 5 dupes and alternatives Glossier

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge

The equivalent shade and the most similar foundation overall.

Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
79
Wear (Wear & performance)
82
Skin (Skin suitability)
73
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $16 more

Your shade $34 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 81
    $41Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    91
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  2. #3 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    61 Rich Cool
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$26 less (76%)

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: rich with cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C11 Cool Deep
    Shade match 86
    $13.99Ulta BeautyUlta Beauty(product price)$20.01 less (59%)

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #5 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 77
    $49SephoraSephoraCosts $15 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperNeutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 80
    $48SephoraSephoraCosts $14 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for sensitive skin

    Retailer shade note: for rich deep skintones with neutral undertones

    High confidence· Digital match

    View match
  6. Shade match 89
    $44SephoraSephoraCosts $10 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Maracuja Juicy Glow Tint

    61N Espresso Neutral
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneSame medium coverageClaims a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    68

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. #9 · Tarte

    Maracuja Juicy Glow Tint

    60N Mahogany Neutral
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneSame medium coverageClaims a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    68

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. Shade match 78
    $50SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: Extra deep with warm undertones

    Medium confidence· Digital match

    View match
  10. #11 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    20N Ventura
    Shade match 82
    $36SephoraSephoraCosts $2 more

    Matches: Very close colourSame medium coverageBoth claim 16-hour wear

    Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: Rich Neutral

    Medium confidence· Digital match

    View match
  11. #12 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$26 less (76%)

    Matches: Same natural finishSame medium coverageBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 92
    $46SephoraSephoraCosts $12 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    48
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep skin with cool/deep rich red undertones

    Medium confidence· Digital match

    View match
  13. #14 · NARS

    Light Reflecting Foundation

    Anguilla
    Shade match 86
    $55SephoraSephoraCosts $21 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: D7 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. #15 · Hourglass

    Ambient Soft Glow Foundation

    17.5
    Shade match 81
    $60SephoraSephoraCosts $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 76
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin

    Retailer shade note: for rich deep skintones with warm undertones

    High confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Deep 5 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 4

    • Nearest in this range
    • Rich deep · Neutral undertone

    $22

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $35

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Very close colour
    • Very deep

    $12

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Looks identical
    • Rich deep · Neutral · neutral golden undertone

    $36

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge, against Glossier Stretch Fluid Foundation for Buildable Coverage in Deep 5. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 5Closest match40C WengeScore
Shade match55% of overall93
Colour88#503325#54311fVery close colourColour difference 2.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.1
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73SensitiveNormal, combination, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs none

Where to buy 40C Wenge

Best price
$50SephoraSephora
Costs $16 more

Your shade $34 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.