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Stretch Fluid Foundation for Buildable Coverage Deep 5 dupes and alternatives Glossier

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF1Mineral1

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Only showing matches made for sensitive skin, in liquid form, without silicones.

  • 9 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20N Ventura

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Glossier
Deep 5Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
The match
Tower 28 Beauty
20N Ventura
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
82out of 100
Colour
87
Depth
89
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $2 more

Your shade $34 at Sephora

SephoraView at Sephora

Closest overall alternative: Tower 28 Beauty SunnyDays Skin Tint 70 Venice

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Glossier
Deep 5Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
The match
Tower 28 Beauty
70 Venice
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Light coverage
Overall match
79out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
93
Wear (Wear & performance)
51
Skin (Skin suitability)
73
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$2 less (6%)

Your shade $34 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Deep 5 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 4

    • Nearest in this range
    • Rich deep · Neutral undertone

    $22

    SephoraView at Sephora

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $35

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Very close colour
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Looks identical
    • Rich deep · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20N Ventura, against Glossier Stretch Fluid Foundation for Buildable Coverage in Deep 5. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 5Closest shade match20N VenturaScore
Shade match55% of overall82
Colour87#503325#573b2fVery close colourColour difference 2.8 (0 is identical)
Depth89Rich deepVery deepCloseDepth difference: 4.9
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 78/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20N Ventura.

Same or better

  • Very close colour
  • Same medium coverage
  • Both claim 16-hour wear
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • Neutral rather than cool undertone
  • Radiant finish instead of natural
  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs none
View full match

Why the closest overall alternative works

Tower 28 Beauty SunnyDays Skin Tint in 70 Venice, against Glossier Stretch Fluid Foundation for Buildable Coverage in Deep 5. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 5Closest overall alternative70 VeniceScore
Shade match55% of overall80
Colour83#503325#493028Close colourColour difference 3.3 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.5
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 79/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 70 Venice.

Same or better

  • $2 less
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapUnknown-based vs water-based; silicone none vs moderate
View full match

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20N Ventura

Best price
$36SephoraSephora
Costs $2 more

Your shade $34 at Sephora

SephoraView at Sephora

Closest overall alternative

Tower 28 Beauty SunnyDays Skin Tint 70 Venice

Best price
$32SephoraSephora
$2 less (6%)

Your shade $34 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.