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Stretch Fluid Foundation for Buildable Coverage Medium 5 dupes and alternatives Glossier

Medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 232WO Olivewood

The equivalent shade: scored on colour, depth and undertone only.

The match
Make Up For Ever
232WO Olivewood
Depth and undertone: Medium light · Olive · warm olive
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
90
Depth
92
Undertone
90
Best price
$49SephoraSephora
Costs $15 more

Your shade $34 at Sephora

Closest overall alternative: m.ph by Mary Phillips Le Skin Weightless Serum Foundation Medium 130 O

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
m.ph by Mary Phillips
Medium 130 O
Depth and undertone: Medium · Olive
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
0
Best price
$49SephoraSephora
Costs $15 more

Your shade $34 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $59Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Very close colourSame olive undertoneSame natural finish

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: tanned amber for olive skin tones

    Medium confidence· Digital match

    View match
  2. #4 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Fair 50 G
    Shade match 81
    $49SephoraSephoraCosts $15 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Light Tan TG3
    Shade match 83
    $34Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $44SephoraSephoraCosts $10 more

    Matches: Same olive undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium tan

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    30 Medium Warm
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$26 less (76%)

    Matches: Same natural finishSame medium coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    32 Medium Neutral
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$26 less (76%)

    Matches: Same natural finishSame medium coverageBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 80
    $59Ulta BeautyUlta BeautyCosts $25 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: golden sienna

    Medium confidence· Digital match

    View match
  8. #10 · NARS

    Light Reflecting Foundation

    Vanuatu
    Shade match 86
    $55SephoraSephoraCosts $21 more

    Matches: Same olive undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: M3.5 - medium to medium-deep with warm undertones, and an olive tone

    High confidence· Digital match

    View match
  9. #11 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Honey (N-060)
    Shade match 88
    $58SephoraSephoraCosts $24 more

    Matches: Very close colourSame medium coverageClaims transfer resistance

    Differences: Neutral rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: Medium to Dark, neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium 5 (Medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Close colour
    • Medium · Neutral undertone

    $22

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    12O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 12O

    • Very close colour
    • Medium · Olive undertone

    $30

  2. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Close colour
    • Medium light · Olive · warm olive undertone

    $24

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $35

  4. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $22

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Slight colour difference
    • Medium light · Olive · neutral olive undertone

    $32

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 232WO Olivewood, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 5Closest shade match232WO OlivewoodScore
Shade match55% of overall91
Colour90#cc9a5b#d6a060Very close colourColour difference 2.2 (0 is identical)
Depth92MediumMedium lightCloseDepth difference: 3.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 80/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 232WO Olivewood.

Same or better

  • Very close colour
  • Same olive undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeOil-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs high

Why the closest overall alternative works

m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Medium 130 O, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 5Closest overall alternativeMedium 130 OScore
Shade match55% of overall86
Colour78#cc9a5b#bf9565Close colourColour difference 3.9 (0 is identical)
Depth93MediumMediumSameDepth difference: 3.5
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 85/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Medium 130 O.

Same or better

  • Same olive undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 232WO Olivewood

Best price
$49SephoraSephora
Costs $15 more

Your shade $34 at Sephora

Closest overall alternative

m.ph by Mary Phillips Le Skin Weightless Serum Foundation Medium 130 O

Best price
$49SephoraSephora
Costs $15 more

Your shade $34 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.