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Stretch Fluid Foundation for Buildable Coverage Medium 5 dupes and alternatives Glossier

Medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, with a natural finish.

Closest shade match: Huda Beauty Easy Blur Natural Airbrush Foundation Creme Caramel 355W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Glossier
Medium 5Change shade
Depth and undertone: Medium · Olive
Finish and coverage: Natural · Medium coverage
The match
Huda Beauty
Creme Caramel 355W
Depth and undertone: Medium light · Olive · neutral olive
Finish and coverage: Natural · Buildable coverage
Shade match
87out of 100
Colour
79
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
Costs $3 more

Your shade $34 at Sephora

SephoraView at Sephora

Closest overall alternative: Well People Skinforia Serum Foundation 26 Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Glossier
Medium 5Change shade
Depth and undertone: Medium · Olive
Finish and coverage: Natural · Medium coverage
The match
Well People
26 Medium Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
0
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$4 less (12%)

Your shade $34 at Sephora

TargetView at Target

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium 5 (Medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Close colour
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    12O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 12O

    • Very close colour
    • Medium · Olive undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Close colour
    • Medium light · Olive · warm olive undertone

    $24

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  4. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Slight colour difference
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Creme Caramel 355W, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 5Closest shade matchCreme Caramel 355WScore
Shade match55% of overall87
Colour79#cc9a5b#d89b60Close colourColour difference 3.7 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.3
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100OliveOlive · neutral oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, oilyMarketed for different skin types
Overall match 78/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Creme Caramel 355W.

Same or better

  • Same olive undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 26 Medium Warm, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 5Closest overall alternative26 Medium WarmScore
Shade match55% of overall80
Colournot comparable#cc9a5bNo swatchNot comparedNo swatch colour on one side
Depth97MediumMediumSameDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveCombination, dry, normal, oilyMarketed for different skin types
Overall match 79/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 26 Medium Warm.

Same or better

  • $4 less
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs none
View full match

Where to buy

Closest shade match

Huda Beauty Easy Blur Natural Airbrush Foundation Creme Caramel 355W

Best price
$37SephoraSephora
Costs $3 more

Your shade $34 at Sephora

SephoraView at Sephora

Closest overall alternative

Well People Skinforia Serum Foundation 26 Medium Warm

Best price
$30TargetTarget
$4 less (12%)

Your shade $34 at Sephora

TargetView at Target

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.