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Stretch Fluid Foundation for Buildable Coverage Medium 5 dupes and alternatives Glossier

Medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

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  • Liquid0
  • Stick0
  • Serum0

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Fragrance-free0No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

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Only showing matches made for normal skin, with light coverage, with SPF.

  • 1 match has no skin type listed and is not shown.
  • 23 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 1

The equivalent shade and the most similar foundation overall.

Your shade
Glossier
Medium 5Change shade
Depth and undertone: Medium · Olive
Finish and coverage: Natural · Medium coverage
The match
Bobbi Brown
Golden 1
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Light coverage
Overall match
77out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
54
Wear (Wear & performance)
89
Skin (Skin suitability)
68
Shade match
86out of 100
Colour
92
Depth
94
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $15 more

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Bobbi Brown

    Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Golden 3
    Shade match 85
    $49Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same olive undertoneBoth claim 12-hour wearBoth claim not settling into lines

    Differences: Slightly deeperRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    54
    Wear & performance
    89
    Skin suitability
    68

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: golden olive

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium 5 (Medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Close colour
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    12O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 12O

    • Very close colour
    • Medium · Olive undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Close colour
    • Medium light · Olive · warm olive undertone

    $24

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  4. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Slight colour difference
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 1, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 5Closest matchGolden 1Score
Shade match55% of overall86
Colour92#cc9a5b#d3a063Very close colourColour difference 1.9 (0 is identical)
Depth94MediumMedium lightCloseDepth difference: 3.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 77/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 1.

Same or better

  • Very close colour
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Slightly warmer undertone
  • Radiant finish instead of natural
  • Light rather than medium coverage
  • No skin-like finish claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeWater-based, no silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapUnknown-based vs water-based; silicone none vs none
View full match

Where to buy Golden 1

Match price
$49Ulta BeautyUlta Beauty
Costs $15 more

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.