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Stretch Fluid Foundation for Buildable Coverage Medium 5 dupes and alternatives Glossier

Medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, with SPF.

  • 1 match has no skin type listed and is not shown.
  • 23 matches have no SPF listed and are not shown.

Closest shade match: Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 1

The equivalent shade: scored on colour, depth and undertone only.

The match
Bobbi Brown
Golden 1
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Light coverage
Shade match
86out of 100
Colour
92
Depth
94
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $15 more

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Light Tan TG3

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
PÜR
Light Tan TG3
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
86
Wear (Wear & performance)
72
Skin (Skin suitability)
68
Match price
$34Ulta BeautyUlta Beauty
Same price

Your shade $34 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Both claim 12-hour wearBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    68

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 82
    $55Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame natural finishBoth claim 12-hour wear

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $49Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same olive undertoneBoth claim 12-hour wearBoth claim not settling into lines

    Differences: Slightly deeperRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    54
    Wear & performance
    89
    Skin suitability
    68

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: golden olive

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium 5 (Medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Close colour
    • Medium · Neutral undertone

    $22

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    12O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 12O

    • Very close colour
    • Medium · Olive undertone

    $30

  2. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Close colour
    • Medium light · Olive · warm olive undertone

    $24

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $35

  4. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $22

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Slight colour difference
    • Medium light · Olive · neutral olive undertone

    $32

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 1, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 5Closest shade matchGolden 1Score
Shade match55% of overall86
Colour92#cc9a5b#d3a063Very close colourColour difference 1.9 (0 is identical)
Depth94MediumMedium lightCloseDepth difference: 3.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 77/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 1.

Same or better

  • Very close colour
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Slightly warmer undertone
  • Radiant finish instead of natural
  • Light rather than medium coverage
  • No skin-like finish claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, no silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapUnknown-based vs water-based; silicone none vs none

Why the closest overall alternative works

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Light Tan TG3, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 5Closest overall alternativeLight Tan TG3Score
Shade match55% of overall83
Colour87#cc9a5b#d19f69Very close colourColour difference 2.7 (0 is identical)
Depth95MediumMedium lightCloseDepth difference: 2.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 81/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Light Tan TG3.

Same or better

  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Slightly warmer undertone
  • No skin-like finish claimed
  • No long-wear claim

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth unknown-based; silicone none vs none

Where to buy

Closest shade match

Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 1

Match price
$49Ulta BeautyUlta Beauty
Costs $15 more

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Light Tan TG3

Match price
$34Ulta BeautyUlta Beauty
Same price

Your shade $34 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.