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Stretch Fluid Foundation for Buildable Coverage Medium Deep 4 dupes and alternatives Glossier

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form, without alcohol denat or talc.

  • 1 match has no coverage listed and is not shown.
  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 17R Santa Ynez

The equivalent shade and the most similar foundation overall.

The match
Tower 28 Beauty
17R Santa Ynez
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
68
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $2 more

Your shade $34 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $39SephoraSephoraCosts $5 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    73

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: very deep complexion with cool red undertones

    High confidence· Digital match

    View match
  2. Shade match 87
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for sensitive skin

    Retailer shade note: for medium deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    53 Deep Neutral
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$26 less (76%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Hourglass

    Ambient Soft Glow Foundation

    13.5
    Shade match 86
    $60SephoraSephoraCosts $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $60SephoraSephoraCosts $26 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep, cool rosy

    High confidence· Digital match

    View match
  6. Shade match 86
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    63
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: dark with neutral undertone

    High confidence· Digital match

    View match
  7. Shade match 76
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin

    Retailer shade note: for medium deep skintones with warm olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium Deep 4 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 3

    • Close colour
    • Deep · Neutral undertone

    $22

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Very close colour
    • Deep · Cool undertone

    $16.99

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Very close colour
    • Deep · Cool undertone

    $38

  3. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Looks identical
    • Deep · Neutral undertone

    $24

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Close colour
    • Deep · Cool undertone

    $31

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Very close colour
    • Deep · Neutral undertone

    $30

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Very close colour
    • Deep · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 17R Santa Ynez, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Deep 4Closest match17R Santa YnezScore
Shade match55% of overall95
Colour93#8d5837#8f5d3cVery close colourColour difference 1.8 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 17R Santa Ynez.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim 16-hour wear
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs none

Where to buy 17R Santa Ynez

Best price
$36SephoraSephora
Costs $2 more

Your shade $34 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.