Beautler.Your beauty butler

Stretch Fluid Foundation for Buildable Coverage Medium Deep 4 dupes and alternatives Glossier

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, with medium coverage, without coconut oil.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Super-Blendable Foundation C9 Cool Deep

The equivalent shade and the most similar foundation overall.

The match
L'Oréal Paris
C9 Cool Deep
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
68
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$20.01 less (59%)

Your shade $34 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C8 Cool Medium Deep
    Shade match 95
    $13.99Ulta BeautyUlta Beauty(product price)$20.01 less (59%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $38SephoraSephoraCosts $4 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep-rich (cool)

    Medium confidence· Digital match

    View match
  3. #4 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    22 C
    Shade match 92
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium dark with cool undertone

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for sensitive skin

    Retailer shade note: for medium deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    53 Deep Neutral
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$26 less (76%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    24 N
    Shade match 88
    $48SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  7. #8 · Hourglass

    Ambient Soft Glow Foundation

    13.5
    Shade match 86
    $60SephoraSephoraCosts $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $60SephoraSephoraCosts $26 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep, cool rosy

    High confidence· Digital match

    View match
  9. Shade match 84
    $72Ulta BeautyUlta BeautyCosts $38 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. Shade match 79
    $50SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: Very deep with warm undertones

    High confidence· Digital match

    View match
  11. Shade match 83
    $70Ulta BeautyUlta BeautyCosts $36 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    38
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  13. #14 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    24N
    Shade match 86
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    63
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: dark with neutral undertone

    High confidence· Digital match

    View match
  14. Shade match 76
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin

    Retailer shade note: for medium deep skintones with warm olive undertones

    Medium confidence· Digital match

    View match
  15. Shade match 78
    $38SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep-rich (warm yellow)

    Medium confidence· Digital match

    View match
  16. Shade match 81
    $72Ulta BeautyUlta BeautyCosts $38 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium Deep 4 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 3

    • Close colour
    • Deep · Neutral undertone

    $22

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Very close colour
    • Deep · Cool undertone

    $16.99

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Very close colour
    • Deep · Cool undertone

    $38

  3. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Looks identical
    • Deep · Neutral undertone

    $24

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Close colour
    • Deep · Cool undertone

    $31

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Very close colour
    • Deep · Neutral undertone

    $30

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Very close colour
    • Deep · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Super-Blendable Foundation in C9 Cool Deep, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Deep 4Closest matchC9 Cool DeepScore
Shade match55% of overall96
Colour94#8d5837#8a5435Very close colourColour difference 1.5 (0 is identical)
Depth97DeepDeepSameDepth difference: 2.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in C9 Cool Deep.

Same or better

  • $20.01 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy C9 Cool Deep

Match price
$13.99Ulta BeautyUlta Beauty
$20.01 less (59%)

Your shade $34 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.