Beautler.Your beauty butler

Stretch Fluid Foundation for Buildable Coverage Medium Deep 4 dupes and alternatives Glossier

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF, applied. RemoveMineral1

Avoid an ingredient

Sort

2 of 30

Only showing matches with medium coverage, with SPF, without talc or alcohol denat.

  • 1 match has no coverage listed and is not shown.
  • 26 matches have no SPF listed and are not shown.

Closest shade match: Hourglass Illusion Luminous Glow Foundation SPF 30 22

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Glossier
Medium Deep 4Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
The match
Hourglass
22
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $26 more

Your shade $34 at Sephora

SephoraView at Sephora

Closest overall alternative: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Deep Mocha

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Glossier
Medium Deep 4Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
The match
IT Cosmetics
Deep Mocha
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
85out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
82
Wear (Wear & performance)
68
Skin (Skin suitability)
73
High confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $5 more

Your shade $34 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium Deep 4 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 3

    • Close colour
    • Deep · Neutral undertone

    $22

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Very close colour
    • Deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Very close colour
    • Deep · Cool undertone

    $38

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Looks identical
    • Deep · Neutral undertone

    $24

    SephoraView at Sephora
  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Close colour
    • Deep · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Very close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Very close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 22, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Deep 4Closest shade match22Score
Shade match55% of overall93
Colour88#8d5837#93542eVery close colourColour difference 2.5 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 79/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 22.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Adds SPF 30

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapUnknown-based vs water-based; silicone none vs high
View full match

Why the closest overall alternative works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Mocha, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Deep 4Closest overall alternativeDeep MochaScore
Shade match55% of overall92
Colour89#8d5837#915f3fVery close colourColour difference 2.4 (0 is identical)
Depth93DeepDeepSameDepth difference: 3.5
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73SensitiveDry, oily, sensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Mocha.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • Adds SPF 40

Different

  • Radiant finish instead of natural
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapUnknown-based vs water-based; silicone none vs high
View full match

Where to buy

Closest shade match

Hourglass Illusion Luminous Glow Foundation SPF 30 22

Best price
$60SephoraSephora
Costs $26 more

Your shade $34 at Sephora

SephoraView at Sephora

Closest overall alternative

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Deep Mocha

Best price
$39SephoraSephora
Costs $5 more

Your shade $34 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.