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Stretch Fluid Foundation for Buildable Coverage Medium Deep 4 dupes and alternatives Glossier

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, in liquid form, vegan.

  • 1 match has no coverage listed and is not shown.
  • 8 matches have no formulation listed and are not shown.
  • 21 matches have no vegan claim listed and are not shown.

Closest shade match: Hourglass Illusion Luminous Glow Foundation SPF 30 22

The equivalent shade: scored on colour, depth and undertone only.

The match
Hourglass
22
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
Best price
$60SephoraSephora
Costs $26 more

Your shade $34 at Sephora

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 53 Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
e.l.f. Cosmetics
53 Deep Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
86
Wear (Wear & performance)
86
Skin (Skin suitability)
0
Match price
$8Ulta BeautyUlta Beauty
$26 less (76%)

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Ambient Soft Glow Foundation

    13.5
    Shade match 86
    $60SephoraSephoraCosts $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium Deep 4 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 3

    • Close colour
    • Deep · Neutral undertone

    $22

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Very close colour
    • Deep · Cool undertone

    $16.99

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Very close colour
    • Deep · Cool undertone

    $38

  3. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Looks identical
    • Deep · Neutral undertone

    $24

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Close colour
    • Deep · Cool undertone

    $31

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Very close colour
    • Deep · Neutral undertone

    $30

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Very close colour
    • Deep · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 22, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Deep 4Closest shade match22Score
Shade match55% of overall93
Colour88#8d5837#93542eVery close colourColour difference 2.5 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 79/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 22.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Adds SPF 30

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Deep 4Closest overall alternative53 Deep NeutralScore
Shade match55% of overall85
Colour92#8d5837#865334Very close colourColour difference 2.1 (0 is identical)
Depth95DeepDeepSameDepth difference: 3.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveCombination, dry, normal, oilyMarketed for different skin types
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral.

Same or better

  • $26 less
  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Hourglass Illusion Luminous Glow Foundation SPF 30 22

Best price
$60SephoraSephora
Costs $26 more

Your shade $34 at Sephora

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 53 Deep Neutral

Match price
$8Ulta BeautyUlta Beauty
$26 less (76%)

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.