Beautler.Your beauty butler

Stretch Fluid Foundation for Buildable Coverage Medium Tan 1 dupes and alternatives Glossier

Medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Finish

Formulation

  • Liquid0
  • Serum0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches made for normal skin, with full coverage, without talc.

Closest shade matchClosest overall alternative: Smashbox Always On Skin-Balancing Foundation M20W

The equivalent shade and the most similar foundation overall.

Overall match
76out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
79
Wear (Wear & performance)
64
Skin (Skin suitability)
68
Shade match
78out of 100
Colour
79
Depth
96
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $11 more

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 1 (Medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Close colour
    • Medium tan · Warm · golden undertone

    $22

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    12O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 12O

    • Close colour
    • Medium · Olive undertone

    $30

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Close colour
    • Medium · Olive · neutral olive undertone

    $32

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N47

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N47

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $35

  4. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Close colour
    • Medium light · Olive · warm olive undertone

    $24

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $22

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Praline 6.3 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Praline 6.3 Neutral

    • Slight colour difference
    • Medium tan · Olive · neutral olive undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Always On Skin-Balancing Foundation in M20W, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 1. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Tan 1Closest matchM20WScore
Shade match55% of overall78
Colour79#c0935c#c99566Close colourColour difference 3.7 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall64
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 76/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in M20W.

Same or better

  • Same natural finish
  • Full rather than medium coverage
  • Both claim 16-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy M20W

Match price
$45Ulta BeautyUlta Beauty
Costs $11 more

Your shade $34 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.