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Stretch Fluid Foundation for Buildable Coverage Medium Tan 1 dupes and alternatives Glossier

Medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage, in liquid form.

  • 10 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Tower 28 Beauty SunnyDays Skin Tint 30 PCH

The equivalent shade and the most similar foundation overall.

The match
Tower 28 Beauty
30 PCH
Depth and undertone: Medium tan · Warm · yellow
Finish and coverage: Natural · Light coverage
Overall match
79out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
93
Wear (Wear & performance)
51
Skin (Skin suitability)
73
Shade match
81out of 100
Colour
84
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$2 less (6%)

Your shade $34 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    6W
    Shade match 78
    $35Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: medium with warm golden undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 1 (Medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Close colour
    • Medium tan · Warm · golden undertone

    $22

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    12O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 12O

    • Close colour
    • Medium · Olive undertone

    $30

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Close colour
    • Medium · Olive · neutral olive undertone

    $32

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N47

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N47

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $35

  4. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Close colour
    • Medium light · Olive · warm olive undertone

    $24

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $22

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Praline 6.3 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Praline 6.3 Neutral

    • Slight colour difference
    • Medium tan · Olive · neutral olive undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tower 28 Beauty SunnyDays Skin Tint in 30 PCH, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 1. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Tan 1Closest match30 PCHScore
Shade match55% of overall81
Colour84#c0935c#c18f60Close colourColour difference 3.2 (0 is identical)
Depth98MediumMedium tanCloseDepth difference: 1.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone65OliveWarm · yellowSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 79/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 30 PCH.

Same or better

  • $2 less
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapUnknown-based vs water-based; silicone none vs moderate

Where to buy 30 PCH

Best price
$32SephoraSephora
$2 less (6%)

Your shade $34 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.