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Stretch Fluid Foundation for Buildable Coverage Medium Tan 5 dupes and alternatives Glossier

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a radiant finish, in liquid form, without alcohol denat.

  • 1 match has no finish listed and is not shown.
  • 3 matches have no formulation listed and are not shown.

Closest shade match: Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BR122

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $35 more

Your shade $34 at Sephora · product price; shade not separately priced

Closest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 54 Medium Dark

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Jane Iredale
54 Medium Dark
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
76
Wear (Wear & performance)
63
Skin (Skin suitability)
68
Best price
$56Ulta BeautyUlta Beauty
Costs $22 more

Your shade $34 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    4C3 Softan
    Shade match 96
    $55Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim 8-hour wear

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    0

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: medium tan with cool, rosy-beige

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 5 (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Looks identical
    • Tan · Cool undertone

    $16.99

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Very close colour
    • Tan · Cool undertone

    $31

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N

    • Very close colour
    • Deep tan · Cool undertone

    $38

  4. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Very close colour
    • Tan · Cool undertone

    $24

  5. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BR122, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Tan 5Closest shade matchBR122Score
Shade match55% of overall96
Colour95#ae7047#af734eLooks identicalColour difference 1.5 (0 is identical)
Depth98TanTanSameDepth difference: 1.4
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BR122.

Same or better

  • Near-identical swatch colour
  • Same cool undertone

Different

  • Radiant finish instead of natural
  • Light rather than medium coverage
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 54 Medium Dark, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Tan 5Closest overall alternative54 Medium DarkScore
Shade match55% of overall87
Colour93#ae7047#a76e48Very close colourColour difference 1.7 (0 is identical)
Depth97TanDeep tanCloseDepth difference: 1.9
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 54 Medium Dark.

Same or better

  • Very close colour
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Neutral rather than cool undertone
  • Radiant finish instead of natural
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapUnknown-based vs powder-based; silicone none vs moderate

Where to buy

Closest shade match

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BR122

Match price
$69Ulta BeautyUlta Beauty
Costs $35 more

Your shade $34 at Sephora · product price; shade not separately priced

Closest overall alternative

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 54 Medium Dark

Best price
$56Ulta BeautyUlta Beauty
Costs $22 more

Your shade $34 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.